The Right Person for the Payment Conversation
The ideal individual will discuss cost with patients in a way that builds trust, empowers decisions, and supports practice sustainability.
Category: Financial Services
Financial Services
Latest
Financial Services
Latest
Synchrony’s CareCredit Solution Integrated into Sycle
CareCredit, a Synchrony (NYSE:SYF) solution and provider of promotional financing for patients, announced that it is now integrated into Sycle, a practice management platform for the hearing industry. The new integration is designed to help hearing healthcare practices save time, increase productivity, and provide patients with a financing option that makes it easier to move forward with the care they need for improved hearing health.
Financial Services
Latest
A March Sales Surge? An Analysis of Seasonal Fluctuations in Hearing Aid Sales
The past year has been anything but typical. However, if long-term hearing aid sales trends are predictive of future dispensing volume, then the statistics suggest we should—right now in March—be arriving at one of the best times of the year for business. And that means trying to make the most of this period while preparing for the better days to come.
Increasing Hearing Aid Adoption Rates
In this short interview, Amyn Amlani, PhD, explains why hearing aid sales have been growing, and offers his perspectives on how OTC hearing aids and potential changes in Medicare could change adoption rates.
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Seven Sage Ways to Help Reluctant Patients with their Hearing Loss
Clinical expertise is essential, but audiologists and hearing aid specialists with a firm grasp of psychology are often the most convincing at convincing patients to accept a recommendation for a hearing aid. Here are seven sage ways to smooth their journey toward better hearing.
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Overcoming Hurdles to Making Your Practice Successful
One of the most critical aspects of your business is the way your practice is perceived by current and potential patients. This article explores some common difficulties that practice owners may encounter, as well as quick and easy ways to fix the issues that may be keeping your hearing care practice from functioning optimally.
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The Resurgence of Covid-19 and Adjustments in Hearing Care Marketing
Covid-19 is still impacting hearing aid sales, but these strategies can blunt its effects while preparing your practice for what many experts predict will be an excellent year for hearing healthcare in 2021.
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Feast, Famine, and Financing: Building a Music-Focused Practice
The music business can be a feast-or-famine endeavor, with gigs waning for a variety of reasons, including the effects of the global pandemic. But regardless of their economic situation, musicians need hearing care (enhancement or protection) in good times and bad.
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Important Steps for Creating a Fee-For-Service Practice
Moving away from “bundled pricing” to a fee-for-service model can be a daunting, but increasingly necessary, challenge for many hearing care practices. Here is a brief discussion of the most important factors to consider when converting a practice to the fee-for-service model.
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Perspectives on Paying for Hearing Aids and Audiological Services
Increasingly, consumers would rather pay for expensive goods and services with a series of loans, so they can stick to their budget and easily see what they owe. One may be for hearing aids, another for the car, making it easy to see how much money is going out. Many of these loans are low-interest and some may even be no-interest, ultimately adding value to the hearing care practice and potentially attracting many more patients.
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Effective Advertising and Marketing in 2020
The rise of the global pandemic has only raised the stakes for strong web-based marketing in the realm of hearing healthcare. Online reviews, patient referrals, and physician marketing also play a large role in today’s successful independent practice.
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Marketing to Physicians: Make Your Care Your Marketing
While physicians are increasingly valuing the care and expertise of hearing care professionals, the perception surrounding hearing aids can occasionally get in the way. Here are some tips for emphasizing professional hearing care services while addressing affordability/accessibility issues to physicians.
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Stand Out With Tinnitus Care and Multiple Financing Options
Spreading the word about tinnitus care throughout the community can help hearing care professionals stand out from the crowd while developing a busy niche. This article looks using tinnitus remediation and financing options to help build your practice.
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Comorbidities and Eliminating Barriers for Establishing Referral Networks
Many chronic health conditions are now being linked to hearing loss. Hearing care professionals can become “the hearing provider” for any future referrals of patients with hearing loss. However, some barriers, including the perception of accessibility and affordability, first need to be overcome.
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All About Options: Concierge, House Calls, and Financing
Accommodating individual personality types is a perfect way to customize the patient experience. Meeting patients “where they are” references a state of mind, but in some cases it also applies to an actual physical location in the form of house calls.
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Remote Mics, Alerting Devices, and Loop Systems: Hearing Care’s Underutilized Toolbox
How to provide your patients the opportunity to purchase important accessory items like remote mics, looping systems, and alarm/alerting devices—systems that can make a big difference in their outcomes.
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Battle Big Box and Online by Honing Practice Strengths and Offering Options
Big box hearing aid sales are estimated to make up more than 14% of US sales, and OTC hearing aid regulations are now expected to be in place by at least the second quarter of 2021. Here are some tips for how to compete with and differentiate your practice against these competitors.
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Younger Patients’ Buying Preferences and Trends in Hearing Aid Financing
Younger generations are moving away from just using a credit card and instead opting for a line of credit specifically for healthcare or retail purchases. Utilizing patient financing in your hearing care office is a great way to get ahead of these buying preferences.
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