Tag: hr

How Data from a Practice Benchmark Study Can Help Hearing Practices Compete—and Win

If hearing care professionals want to stay competitive and relevant, and attract new patients, they need to level the playing field. One of the most effective ways to do this is through differentiation. This article explores several key findings from a recent benchmark survey, and offers practical advice on putting these findings into action.

Read More

How Generational Trends Influence Buying Patterns: Consumers, Caregivers, and Professionals

In order to understand how different generations view hearing healthcare professional services—and especially hearing aids—it is necessary to define the generations and look at the social values each has in defining their generation. This article contrasts the Builders (1925-1945) and Baby Boomers (1946-1964) generations and cites implications for caregivers and dispensing professionals.

Read More

Speech Intelligibility Benefits of Assisted Telephone Listening Methods

Understanding speech on the phone is one of the reasons given by hearing impaired individuals for seeking amplification. Phone use is made difficult by the absence of visual cues, inappropriate or inadequate coupling to the phone, and the presence of background noise. Many hearing aid users feel they are unsuccessful on the phone. This article outlines considerations that should be made by the hearing care professional as an aid to facilitate successful phone use. Data from a study comparing four telephone listening methods is presented.

Read More