The hearing instrument market has what economists would call an inelastic demand. Here’s what it means, why it might be true, and how it might affect your business decisions and your own business’ pricing.
Read MoreBarry Freeman, PhD, Dennis Van Vliet, AuD, begin assignments in early ’08.
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As numbers of first-time patients increase, learn how to put them at ease with communication and helpful services.
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Noise-cancellation headsets are still a good choice, but care must be taken to keep the preferred volume below potentially harmful levels for defined periods.
Read MoreComfort Audio opens sales office in United States as two new products launch.
Read MoreNew leader anticipates role in transforming firm into global marketing and sales company.
Read MoreContinuing diversification into innovative products aims to leverage core competencies.
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It doesn’t seem possible, but it’s the end of the year already. Editors seem to have undue fondness for top-10 lists, believing they can somehow summarize complex subjects using simplistic US Today-style bullet points. That’s ridiculous, of
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HR ‘s annual corporate review of events and new products from the industry’s perspective, and what may be in store for 2008.
Read MoreRoyal National Institute for Deaf People will make two hearing care products available to user population.
Read MoreFirm takes stand against sales via catalog, mail order, Internet; urges relationship with dispensers.
Read MoreHearing protection products will be included in deal.
Read MoreMore than 450 expected to gather in Orlando for networking, learning opportunities.
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A review of product literature and promotional materials available from hearing-related manufacturers and distributors.
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How to establish trust and credibility, identify the hearing problem accurately, persuade the patient to take ownership of their hearing problems and seek solutions, recommend a solution, overcome objections, earn the right to progress to the next level, and support the patient’s decision.
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