Search Results for: Hearing aid sales

Steering Into the Winds of Change, Part 2: Three Ways to Attract and Retain More Clients

It is not easy to bring patients into the clinic these days. So when a patient does walk through the door of your office, you want to give them an exceptional customer experience. Establishing trust, making the necessary tweaks to achieve a high level of customer satisfaction (delight) at every step, and laying the groundwork for future patient advocacy creates long-term value with your patient, and long-term dividends for your business.

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ZPower Named Edison Awards Finalist for Battery System

The ZPower Rechargeable System for Hearing Aids has been named a 2016 Award Finalist by the Edison Awards, a distinguished awards program inspired by Thomas Edison’s persistence and inventiveness. The Edison Awards recognize innovation, creativity, and ingenuity in products and services introduced to the global economy. ZPower is a finalist in the Vision & Hearing category.

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ZPower Announces Partnership with AuDNet

ZPower announced a new partnership with AuDNet Inc, a group purchasing organization. ZPower now offers its Rechargeable System for Hearing Aids to AuDNet members at a discount off regular wholesale pricing to provide more people the opportunity to never change a hearing aid battery again.

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ZPower Features Rechargeable Battery System at AHAA 2016

ZPower, developer of rechargeable, silver-zinc miniature batteries, will feature its Rechargeable System for Hearing Aids at the American Hearing Aid Association (AHAA) 2016 Annual Convention, which takes place February 10–13 in Las Vegas, Nev. AHAA 2016 will focus on strategies that help audiology practices succeed and be competitive.

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Starkey Innovations Expo Focuses on Technology, Marketing, and Purpose

About 3,200 practice owners and industry guests attended the third biennial Starkey Hearing Innovations Expo in Las Vegas on January 20-23 where they were treated to information from Presidents Clinton and Bush, stars from the hit TV series Shark Tank, Magic Johnson, Ben Affleck, several bestselling authors, as well as some of the field’s best researchers.

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Staff Standpoint: The Invisible Hand

The fourth quarter (Q4) of 2015 marked strong growth for the private sector, with an 8.2% increase in sales compared to Q4 2014. The VA increased its dispensing activity by 2.3%. Total hearing aid unit sales grew by 7.0% in Q4 2015. What is not known is how much private sector growth can be attributed to the market gains of low-cost retailers like Costco.

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Steering into the Winds of Change, Part 1

Within the four walls of the clinic you have an opportunity to create impact and gain sustained competitive advantage. After all, your most effective marketing tool–the patient–is right in front of you every day. Nothing is more powerful than patient advocacy. When a client calls your clinic, what experience is that person going to have? Steve Eagon says you are in a position to influence the patient experience and the outcome.

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A Counterpoint to the PCAST Recommendations

David Smriga points out that OTC/DTC hearing aids have their place, but for the majority of adults with mild-to-moderate age-related hearing losses, a guided process including fitting verification and auditory rehabilitation is needed to achieve maximum benefit with amplification. Consumers should be directed toward professional care practices that offer these services, not away from them. Read the point-by-point argument against the PCAST’s recent conclusions.

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EarQ Makes Changes to Leadership Team in Early 2016

EarQ has announced changes to its leadership team. Andrew Hebert will now serve as senior vice president, Clifford Carey will step into the new role of vice president of communications, Natalie Phillips, AuD, will be EarQ’s first director of audiology, and Sarah Burtch will assume the role of national sales director.

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