Author: Karl

ADA Lends Qualified Support for PCAST Recommendations

In giving qualified support to the PCAST recommendations, ADA is the first among the hearing care professional organizations to publicly endorse, at least in principle, the PCAST’s report to the president. However, ADA listed a number of important qualifications emphasizing the importance of the audiologists’ role in hearing evaluation and diagnostics, dispensing, and aural rehabilitation, as well as some necessary standards for PSAPs, entry-level devices, and hearables.

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Webinar: A Front Office to Back Office Marketing Approach for Physician and Patient Referrals

A 23-minute webinar about implementing a layered approach to physician and patient marketing using disease state messaging is now available on-demand. In the webinar Brad Dodson and Robert Tysoe explain how to effectively implement a “Disease State Marketing plan” at your practice and target those physician offices that have patients with high co-morbidity correlations with hearing loss. By using a muti-layered approach that involves both your front office, as well as you and/or your professional staff, the presenters demonstrate how to increase the effectiveness of your physician marketing program.

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16-Minute Webinar: Top-3 Ways to Attract More Patients

In this 16-minute webinar, Kevin St Clergy explains how to diagnose the type of marketing that might work best for a practice, understand which three marketing strategies work at the local level, and put together a proven 12-month marketing plan that gets results. The webinar is brought to Hearing Review readers courtesy of CareCredit.

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New Study Shows Hearing Aids Reduce Risk of Cognitive Decline in Older Adults

A study published in the October edition of the Journal of the American Geriatrics Society compared the trajectory of cognitive decline among older adults who were using hearing aids and those who were not. The study found no difference in the rate of cognitive decline between a control group of people with no reported hearing loss and people with hearing loss who used hearing aids. By contrast, untreated hearing loss was significantly associated with lower baseline scores on a well-established test of cognitive function during the 25-year follow-up period.

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Lawsuit Filed Against Starkey Sheds Light on Recent Firings

Allegations in a lawsuit filed against Starkey Hearing Technologies suggest the surprise firings in September, which included Starkey President Jerry Ruzicka and Operations VP Keith Guggenberger, were the result of an inter-office power struggle that created a schism inside the company. Guggenberger has filed a $10.9 million wrongful breach of contract complaint against the company.

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