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Plural Publishing Releases ‘Basic Audiometry, 3rd Ed’

Plural says that the comprehensive content of the Learning Manual encompasses the breadth of audiologic evaluation, including history taking and patient communication, ear canal assessment and management, immittance, pure-tone testing, masking, speech audiometry, otoacoustic emissions, patient counseling, and report writing.

Steering Into the Winds of Change, Part 2: Three Ways to Attract and Retain More Clients

It is not easy to bring patients into the clinic these days. So when a patient does walk through the door of your office, you want to give them an exceptional customer experience. Establishing trust, making the necessary tweaks to achieve a high level of customer satisfaction (delight) at every step, and laying the groundwork for future patient advocacy creates long-term value with your patient, and long-term dividends for your business.

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The Final Word: Taking a Lesson from Nature on the Importance of Hearing

Hearing is important, but not necessarily a priority for many of the people we see. If people have gone to the trouble to seek services from us, there is an unspoken message that hearing may be a priority for them, but they may not know it as such. Dennis Van Vliet suggests that, if we can shape our conversation with patients into a discussion of activities in their life that are important to them, it may not be necessary to force the question of how important hearing is to them.

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The Final Word: A Measure of Success

Dr Van Vliet discusses how we can help patients define what they want. They may only know that they are annoyed by their inability to understand speech in certain environments. If we build an approach that patients see is unique and specific for their needs, it may help shape their perception of the outcome.

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Siemens Conducts Active Kids and Teens Event

Siemens Hearing Instruments recently held its first “Active Kids and Teens BestSound” training event at its New Jersey facility. Thirty hearing care professionals from around the country attended the two-day meeting, which focused on product solutions and patient counseling geared to children, tweens, and teens.

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