Siemens Hearing Instruments Inc, Piscataway, NJ, has added two new members to its Marketing Group. These individuals will assist the company in providing Siemens customers and the media with marketing and communications support.

Jennifer Balas joins Siemens as marketing services project manager. Balas is responsible for managing the development of marketing services projects to support our customers and consumers. This includes advertising, promotions, user guides, technical information, and product literature. Prior to joining Siemens, Balas served as special project manager for American Baby Group, and project manager for Rutgers University Department of Creative Services. Balas received her bachelor of science in marketing from the University of Rhode Island. She is currently working on her MBA at Rutgers University and will graduate in May 2007.

Kia Bergman joins the company as PR and communications specialist. Bergman is charged with public relations initiatives and product launches for the Marketing Communications Group. Bergman brings with her a background in assistive technology. Prior to joining Siemens, Bergman worked as an information and outreach coordinator for the Delaware Assistive Technology Initiative under the University of Delaware. She has a bachelor of science in journalism from West Virginia University.

[SOURCE: Siemens Hearing Instruments, September 2006]