Danish hearing aid manufacturer Widex has become the first company in the world to receive the recently established WindMade label, a new global consumer awareness initiative that identifies companies using wind energy to manufacture its products.

The label (sample shown) is backed by the United Nations Global Compact. To qualify, participating companies must obtain at least 25% of their electricity from wind power.

A wind turbine at Widex’s new global headquarters in Denmark covers 95% of its energy needs, including production, thereby greatly exceeding the basic requirements for joining the WindMade program.

Hearing Review has written two articles about Widex’s green committment. We reported about Widex being recognized by the United Nations as a "WindMade" pioneer in our March 2012 issue.  HR also toured Widex’s new green headquarters and wrote about the experience in the April 2011 issue of HR.

Richard Tøpholm, manager at Widex and member of the Board, commented in the press statement, "Being a high tech company, we have an uncompromising approach to innovation and we always strive to find the best solution. By completely eliminating the use of fossil fuels, we believe that we have created the best possible foundation for the future, both for our company and for society,"

The WindMade label was created to allow companies to communicate their commitment to renewable energy, while providing consumers with the choice to favor companies and products using wind power.

"We congratulate Widex for becoming the first ever WindMade certified company. By committing to renewable energy and using the WindMade label, Widex has set a great example that will inspire companies and consumers all over the world," said Henrik Kuffner, CEO of WindMade.


SOURCE: Widex and WindMade