Author: Hearing Review Staff

MarkeTrak VI: The VA and Direct Mail Sales Spark Growth in Hearing Aid Market

MarkeTrak VI: The VA and Direct Mail Sales Spark Growth in Hearing Aid Market

Dec 1, 2001 | , , , | 0 |

MarkeTrak VI indicates that there are now 28.6 million people reporting hearing difficulty and 22.2% of these people now use hearing aids (up from 20.4% in 1997). Binaural fittings have increased to 74.2% of all purchases, physician hearing screenings have fallen to 14%, and there are now fewer in-the-drawer aids (11.7%) than in 1997 (16.2%). The new study also indicates that VA and mail-order sales account for half of the incremental hearing instrument penetration increases over the last 3 years.

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Vision Loss and Counseling Strategies for the Elderly

Vision Loss and Counseling Strategies for the Elderly

Nov 5, 2001 | | 0 |

Attending to patients who have both vision problems and hearing loss is an everyday occurrence for hearing care professionals. This article offers a discussion of the most common types of vision problems, explains what these patients can and cannot see, and offers advice on how to maximize the effectiveness of aural rehabilitation efforts when dealing with these patients.

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Hearing Health and Alzheimer’s Disease

Hearing Health and Alzheimer’s Disease

Nov 2, 2001 | , , | 0 |

Today’s headlines are replete with warnings about the coming “tidal wave” of patients suffering from Alzheimer’s disease. Yet, little is currently being done to understand the correlation between presbycusis and the disease. This article looks at correlations between hearing loss and Alzheimer’s disease and suggests steps that need to be undertaken for these patients.

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Lunch & Learn: Private Practice Marketing to Physicians

Lunch & Learn: Private Practice Marketing to Physicians

Oct 2, 2001 | | 0 |

Sixty-three percent of people who have hearing loss say that their primary care physician is their most important source of information about where to go for hearing health care services. An outline is presented on a program designed to help inform medical personnel about the importance of your hearing health care services and the need for screening patients.

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A Market in Metamorphosis

Oct 1, 2001 | | 0 |

Hearing health care is undergoing transformations on many levels. This article, which summarizes results of Frost & Sullivan’s recent report on the hearing industry, looks at how manufacturer and dispenser office consolidation, information technologies and changing demographics will all contribute to reshaping the industry and the practices of dispensing professionals.

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