Virtually everyone agrees that hearing screening tests are underutilized by professional referral sources (eg, family doctors). A new CD/computer-based screener is designed to make hearing screening more accessible, thereby increasing professional referrals
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What factors are involved when a potential client is trying to choose where to seek help for his/her hearing problem? How are ALDs and computers being used by consumers? These answers and more are offered in this latest study of 3,000 hearing instrument users.
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If the custom hearing instrument market is to move forward, the industry and hearing care professionals need to find new ways to improve the consumer’s experience with amplification. This article looks at six hearing instrument features and performance areas cited by consumers as needing improvement: 1) benefit and listening experiences; 2) sound quality; 3) fit, comfort, and maintenance; 4) price; 5) cosmetics; and 6) batteries and hearing instrument controls.
Read MoreFour case studies on patients who have widely divergent hearing losses and lifestyles, and how DSP hearing instruments can be used to fit these individuals’ needs.
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Evidence suggests that hearing instruments are still providing only limited customer satisfaction in the listening situations measured by MarkeTrak, directional hearing instruments still make up only about 10% of the newer hearing aids in use, and the value of hearing instruments has remained constant for the last decade.
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Much has been written about the benefits of directional microphone hearing instruments and how to fit these devices. However, directional instruments are still underutilized. This article details some of the reasons for this, and describes a new type of directional device: an array microphone that uses a spatial distribution of three microphones to achieve its directivity. Candidacy and operational issues are addressed, and two field studies are used.
Read MoreIs your practice doing everything to capture profits from its battery sales? If not, here are some reasons why it should, as well as practical tips for enhancing the marketing of both batteries and your practice.
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As the new century begins, audiologists and hearing instrument specialists are more reluctant to predict substantial unit volume gains, although two-thirds expect that their businesses will experience an increase in net revenue during 2001. The 2001 HR Survey, the most comprehensive of its kind, looks at the types and technologies of hearing aids being dispensed, as well as trends in pricing, number of instruments sold, and testing and fitting procedures.
Read MoreStarter and disposable hearing aids have great potential for inviting hearing-impaired individuals to try and use amplification
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A look at last year’s regional dispensing activity.
Read MoreChanges in marketing during the 1970s are greatly responsible for today’s market.
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Applying the Model of Human Occupation (MOHO) to hearing health care.
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Hearing instrument unit volumes increased by only 2% in 2000, yet the average dispensing office experienced an 8-12% increase in gross revenues due to the burgeoning numbers of programmable and DSP instruments dispensed. HR’s annual look at the industry includes an analysis of worldwide trends and the rapidly changing industry structure.
Read MoreA perspective on the vital present—and future—need for establishing service contracts.
Read MoreIn the last year of the 20th Century, only half of all dispensing practices/businesses experienced increases in hearing instrument sales and gross revenues. However, more than three-quarters of dispensing professionals predict that their offices will see increases in these areas during 2000. The 2000 HR Survey, the most comprehensive of its kind, also looks at trends in pricing, number of instruments sold and testing and fitting practices. As one of HR’s most popular annual features, the Survey is used by hearing care professionals as a yardstick for their practices/businesses throughout the year.
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