Oticon has announced the success of its 2-day conference designed to help hearing professionals find innovative ways to increase practice success, which the company reports is a core component of its ongoing practice support. This year, the Oticon DRIVE Conference steered participants through an intensive two days of knowledge-sharing and workshops that focused on accelerating practice growth in a highly competitive hearing care marketplace. More than 150 hearing care professionals participated in the conference held in Charlotte, NC, June 26–28.
“As the marketplace continues to evolve, optimizing practice success requires hearing care professionals to increase the effectiveness and reach of all aspects of their marketing programs,” said Vice President of Marketing Sheena Oliver, AuD, MBA. “Our goal is to give practitioners the road-tested strategies and tools they need to rev up their marketing with a well-branded practice that communicates their unique value and benefits.”
Oticon reports that consultant and business authority Karen Post, president of Brain Tattoo Branding, provided conference participants with guidelines for moving from an emphasis on product and features to more benefit-driven results that motivate action. Post also shared strategies for building a memorable practice brand that creates loyalty and adds value to the client experience.
Scott Klososky, founder of Future Point of View, pointed out that practice growth not only involves applying digital marketing to the marketing mix but also understanding the customer journey from a technology viewpoint. During his session he provided techniques for integrating digital tools into the traditional marketing process to build a repeatable and predictable revenue model.
According to Oticon, interactive conference workshops gave participants a closer, hands-on experience of both new and proven marketing tools to increase lead generation and customer engagement. Practitioners learned about the company’s consumer insight-driven marketing approach and gained a deeper understanding of the perceptions, goals, and concerns that influence consumer behavior. The Oticon Marketing Team also showed how new social media marketing support and time-saving electronic marketing tools could power-up and streamline practice marketing activities.
For more information on Oticon business support, visit the My Oticon web page.