Starkey announces the addition of veteran industry leader Eric Spar to its U.S. commercial sales leadership team as managing director of key accounts. In this new role, he will be responsible for developing and cultivating relationships with key customers to drive market expansion in the U.S.

“With the overwhelming success of Starkey’s technology portfolio, including the Genesis AI and Signature Series, we are excited to leverage Eric’s extensive industry knowledge, technological expertise, and longstanding partnerships to expand our reach. Eric’s expertise will allow more hearing healthcare professionals to connect with Starkey,” says Kyle Acker, AuD, VP of U.S. Sales at Starkey. “I have had the pleasure of working with Eric in various capacities throughout my career, and we are thrilled to welcome him to the team.”

Further reading: Starkey’s Genesis AI Wins MedTech Breakthrough Award

Spar brings a proven track record in sales leadership, strategic partnerships, and business development. Throughout his distinguished career, he has developed relationships across the globe, gaining an in-depth understanding of the challenges faced by providers and business administrators, and determining how best to support them. Spar’s accomplishments include growing a hearing aid manufacturer to prominence in the U.S., consulting for and developing private practices and medical centers, and advising numerous providers for almost 40 years. His wealth of knowledge and experience will be invaluable in his new role at Starkey.

“Helping people hear better has been a life-long passion and I look forward to sharing my experience at Starkey, an innovative company with a rich history of excellence,” says Spar. “I deeply appreciate the support and partnerships I’ve made over the years and am enthusiastic about this new chapter in my career.”