Widex A/S, Lynge, Denmark, the privately-owned Danish hearing aid company, has announced the launch of WIDEX TV PLAY™, a high-end TV accessory and streaming solution for WIDEX EVOKE™ hearing aids. The sleek and versatile TV PLAY received the Red Dot Design Concept Award last Friday, September 28, for its pleasing design.
Widex has also been honored as a leader in innovation in the RedDot Design Ranking for Design Concepts. The company placed number 4 out of 15 companies in the Americas and Europe region in recognition of its pursuit of design excellence over the past 5 years, reports the company.
Shipments of TV PLAY will start in November.
A valuable accessory for hearing aid users. A 2017 Nielsen survey1 reported that the US 65+ population consumes a daily average of 6 hours and 57 minutes of TV. Despite the growing number of mobile and web-based streaming services, watching TV is more popular than ever. But for some, it’s a struggle to hear the TV. Hearing aid users can find it hard to hear the TV over the other sounds in the room. In fact, some studies suggest that 78% of hearing aid users have trouble understanding things on the TV.
Designed for ease of use. According to Widex, TV PLAY lets hearing aid users enjoy great TV sound effortlessly through their hearing aids by providing direct streaming to both ears. TV PLAY is designed for fast and easy to set up, intuitive to control, and delivers outstanding and stable sound.
TV PLAY drops the “boxy” look of many TV streamers and instead has a futuristic design that blends in with modern homes. And if you prefer to have TV PLAY out of sight, the slim and discrete design fits behind flat screen TVs with no trouble, according to the company.
“At Widex we work to ensure that hearing aid users get the most of all aspects of life,” said Widex President and CEO Jørgen Jensen in a press statement. “We know that TV is an important part of staying in touch with the world around them through news and entertainment programs. TV PLAY gives them a better and more stable experience that also looks great in their living rooms.”
Maximum streaming stability. With Widex’s patent-pending dual-antenna technology, TV PLAY is said to offer maximum streaming stability. An easy-to-use app lets users balance the volume of the TV sound with ambient sounds and conversations—or choose just to hear the sound from the TV.
1. Nielsen. Total Audience Report Q2 2017. November 16, 2017. Available at: https://www.nielsen.com/us/en/insights/reports/2017/the-nielsen-total-audience-q2-2017.html
Source: Widex A/S