Summary:
Natus Sensory Inc. has partnered with Auditdata to distribute the portable Otometrics Measure system—an all-in-one audiometer and fitting unit—to expand access to flexible, high-quality hearing assessment and fitting solutions worldwide.
Key Takeaways:
- The Measure system will be marketed as Otometrics Measure, reintroducing the Otometrics brand under Natus Sensory.
- The partnership leverages Natus Sensory’s global network to deliver comprehensive product support, training, and service.
- This collaboration aims to broaden access and choice for hearing care professionals, offering an independent alternative to large manufacturer ecosystems.
Natus Sensory Inc. has entered into an agreement with Auditdata to distribute the company’s Measure system, a portable, all-in-one solution consisting of an audiometer in one compact unit with an optional hearing instrument test box for hearing assessments and hearing aid fittings.
Reintroducing a Known Name in Hearing Care
The product will be marketed by Natus Sensory as Otometrics Measure. As part of Natus Sensory’s long heritage, Otometrics has been a well-known name in audiology, hearing assessment, and balance diagnostics. Natus Sensory has chosen to reintroduce the Otometrics name to its solution portfolio to reflect what the company calls its strong brand recognition and enduring trust among hearing care professionals. This reintroduction begins with Otometrics Measure.
Leveraging Natus Sensory’s Global Network
“This agreement allows us to expand our reach in the hearing care market by offering a high-quality, cost-effective solution that is both portable and easy to use,” says Peter Reimer, CEO of Natus Sensory. “What makes this offering truly unique is that it comes backed by Natus Sensory’s global sales, clinical, and service network—ensuring that customers not only receive the product, but also the installation, training, and support needed to succeed. Otometrics Measure strengthens our portfolio and ensures that we can meet the needs of a broader range of customers across different segments and geographies.”
Expanding Access Through Strategic Partnership
Kurt Bager, CEO of Auditdata, says, “Partnering with Natus Sensory enables us to bring the Measure system to a much wider audience. Together, we can ensure more hearing care professionals have reliable, user-friendly tools that improve clinic efficiency and deliver better patient outcomes. This isn’t just about distribution—we want to enable hearing care professionals worldwide to provide Best Care Experience end-to-end: from early screening to fitting and aftercare. We’re giving clinics the freedom to choose what works best for them—and patients the continuity and quality of care they deserve.”
Market Expansion and Strategic Alignment
The addition of Otometrics Measure stands to enable Natus Sensory to reach a broader segment of the hearing care market, particularly dispenser clinics and retail groups where affordability and accessibility are key. By pairing the Measure system with Natus Sensory’s global support infrastructure, the company aims to deliver a unique value proposition that extends beyond the device itself. According to the company, this will strengthen Natus Sensory’s competitive positioning in the mid-tier segment and reinforces its reputation as a provider of a complete assessment and fitting portfolio across price points and use cases.
According to the companies, this collaboration also reflects a shared commitment to expanding choice and flexibility in a market often shaped by large manufacturer ecosystems. As two independent companies, Natus Sensory and Auditdata intend to bring fresh opportunities for hearing care professionals to access innovative solutions without constraints—fostering competition, driving innovation, and ultimately improving care for patients.
Featured image: Dreamstime
