Summary: Widex has introduced the Allure hearing aid platform, designed to balance clear speech with natural awareness, as well as the industry’s first cloud-based fitting solution.
Key Takeaways:
- Advanced Hearing Technology: Widex Allure utilizes the W1 chip and Precision Hearing Technology for clearer speech and seamless adaptation to different sound environments.
- Improved Noise Management: Enhanced features like Speech Enhancer Pro and Adaptive Dynamic Feedback Controller significantly improve speech intelligibility in noisy situations.
- Cloud-Based Fitting Innovation: The Widex Compass Cloud enables real-time AI-driven personalization and provides hearing care professionals with an intuitive, secure, and continuously improving fitting solution.
Underscoring its commitment to helping hearing aid wearers experience natural sound in any environment, Widex, a part of WS Audiology, today announced Widex Allure, the company’s newest platform, designed to deliver the most natural hearing experience to date. With the new W1 chip and Precision Hearing Technology, Allure balances clear speech with natural awareness, to help wearers be effortlessly immersed in the world around them.
Widex has fully reimagined the hearing care solution, delivering innovation made to be clear, intuitive, and future-ready. Widex Allure’s Precision Hearing Technology features a combination of new and enhanced features such as Speech Enhancer Pro, Enhanced Sound Classifier, Adaptive Dynamic Feedback Controller, Allure PureSound, and the Allure Dedicated Streaming Compressor.
Together, these features are designed to deliver a naturally clear and precise sound quality, seamless transitions between soundscapes, and an improved experience in noisy situations.
“We are very proud to introduce Widex Allure, which represents a transformative change and a clear difference in hearing technology performance,” says Adina Bahcevanii, head of Widex. “Allure delivers crystal clear speech while allowing wearers to be fully immersed in the sound of their environment, providing a natural hearing experience.”
Widex Allure’s new Adaptive Dynamic Feedback Controller employs uniquely adaptive frequency shifting that activates only when needed, without compromising sound quality.
Furthermore, Widex Allure builds upon the clinically proven ZeroDelay technology with the new Widex Allure PureSound program. The Allure PureSound processing now delivers significantly enhanced speech intelligibility in noise—an improvement of 4.3 dB SNR [1]—with more advanced processing features than ever before.
“Early studies indicate that most wearers prefer the advanced noise management and feedback control features of Widex Allure,” Bahcevanii continues. “In fact, an impressive 92% of users preferred Allure in noisy situations over the previous platform.[2] Clear conversations, seamless soundscape transitions, and immersive hearing experiences—with Widex Allure, the difference is clear.”
First Widex Allure Hearing Aid, First Cloud-Based Fitting Solution
The first hearing aid on the Widex Allure platform is the Widex Allure RIC RD, offering ease of use, new connectivity, multiple charger options, and excellent battery life. It features the new Widex Allure App, which offers an intuitive user experience and integrated accessibility functions. In addition, the Allure App gives wearers the power of real-time artificial intelligence and machine learning so they can easily personalize their hearing experience.
The Widex Allure RIC RD is also the first hearing aid available for fitting via the new Widex Compass Cloud, the world’s first cloud-based fitting software. Known for bringing innovations to market, Widex created the Widex Compass Cloud as another industry first, according to the company.
Widex Compass Cloud offers hearing care professionals (HCPs) an intuitive and powerful cloud-based software for great first fits. And because it lives in the cloud, Widex can continuously improve the software and user experience while ensuring Compass Cloud remains secure by design.
“Widex Allure and Widex Compass Cloud represent our commitment to All-in-One Audiology, a suite of technologies and capabilities that offer HCPs and their clients an intuitive and streamlined workflow with a simplified configuration of fitting,” Bahcevanii concludes. “With Widex All-in-One Audiology, we are pioneering the future of the industry in ways that allow HCPs to spend more time helping patients and patients more time experiencing better, healthier hearing.”
For more information on Widex Allure and Allure RIC RD hearing aids, click here. For more information on Widex Compass Cloud, click here.
Featured image: Widex Allure RIC RD hearing aids in black. Photo: Widex
[1] Weber, J. & Branda, E. 2025. Improved Speech Intelligibility in Noise with Ultra-Low Delay. AudiologyOnline, article 29261, March 24.
[2] Balling, L.W., Vormann, M. & Mansour, N. 2025. Widex Allure: A Better Speech-in-Noise Experience with Balanced Focus and Awareness. WidexPress 55.
