Summary:
Widex has expanded its Allure portfolio in the U.S. with new BTE and ITE models—including its first rechargeable ITE—and a portable RIC charger, offering greater flexibility, natural-sounding performance powered by the W1 chip, and enhanced precision fittings through the cloud-based Compass Cloud platform.
Key Takeaways:
- The expanded Allure lineup introduces new BTE and ITE options, improved rechargeability, and a weeklong portable charger for RIC users.
- Powered by the W1 chip and Precision Hearing Technology, Allure delivers highly rated natural sound, clarity, and real-world listening performance.
- The cloud-based Widex Compass Cloud platform enables faster updates, data-driven fitting tools, and more precise, customizable fittings for HCPs.
Widex today announced the U.S. launch of its expanded Widex Allure portfolio, introducing new behind-the-ear (BTE) and in-the-ear (ITE) hearing aids, including the brand’s first rechargeable ITE model, along with a portable charger for the receiver-in-canal (RIC) model. According to the company, these new additions strengthen the Allure family of hearing aids, giving hearing care professionals (HCPs) and their patients more choice, flexibility, and freedom, while advancing fitting precision through the continuously evolving Widex Compass Cloud platform.
The Widex Allure portfolio now includes:
- Widex Allure BTE – A slim, dependable solution for mild to profound hearing loss, offering the most powerful amplification within the Allure family, flexible fittings, telecoil connectivity, and extended battery life.
- Widex Allure ITE – A discreet, custom-fit design that provides up to 23 hours of use, easy charging, and seamless streaming for all-day comfort and convenience.
- New Allure RIC Portable Charger – A compact, travel-ready charging solution that provides up to a week of power without external outlets.
Direct streaming for iOS and Android, Bluetooth LE Audio, hands-free communication, and telecoil functionality allow Allure users to stay connected in different listening environments.
“The Widex Allure platform has already redefined what’s possible in natural sound and fitting innovation,” says Dana Helmink, AuD, senior director of clinical development, WSA. “With new form factors and chargers, we’re building on that foundation – giving patients more ways to experience the Widex sound they love, and giving hearing care professionals the tools to deliver even more personalized, precise fittings. This expansion marks the next step in our mission to bring people closer to the world around them through sound that feels truly natural.”
Sound Powered by W1 Chip and Precision Hearing Technology
Powered by the next-generation W1 chip and Precision Hearing Technology, Widex Allure is designed to seamlessly balance speech clarity with environmental awareness, providing natural clarity for both speech and surroundings so wearers can be effortlessly immersed in their environment. According to the company, the result is a sound experience that users have preferred 4-to-1 compared to their own devices for speech understanding, naturalness, and overall listening experience.
Studies show that 91% of users agreed that the sound of Allure was easy to get used to, 80% found it immediately natural, 83% immediately liked the sound, and 89% found it immediately clear.
In a survey of experienced hearing aid users, 81% reported being satisfied overall and 86% satisfied with Allure’s sound quality, with 81% preferring it for speech understanding compared to their current device. Participants also rated Allure higher in real-world listening, with 70% experiencing better awareness of their surroundings and 74% reporting improved performance in noisy environments.
Empowering HCPs Through Widex Compass Cloud
At the heart of Widex Allure fittings is Widex Compass Cloud, which the company calls the world’s first cloud-based fitting software – developed in close collaboration with hearing care professionals. Designed as a continuously evolving platform, Compass Cloud is made to enable more accurate, natural-sounding fittings through tools like Widex Fitting Rationale 2.0 and Precision Fitting Tools, using data-driven insights to optimize every fit while enabling Widex to deliver innovations faster than ever before.
Because it operates in the cloud, Widex can now roll out updates and enhancements on an accelerated cadence – helping HCPs to have access to the latest tools, refinements, and ISO-certified privacy and security improvements.
“The response from HCPs to both Allure and Compass Cloud has been incredibly validating,” says Helmink. “They’re seeing firsthand how the platform’s precision and flexibility help them deliver better outcomes with greater ease. And this is just the beginning. We’re committed to driving continuous innovation in Compass Cloud to keep empowering HCPs and their patients for years to come.”
The new Widex Allure BTE, ITE, and portable RIC charger will be available through authorized U.S. hearing care professionals in December 2025.
