Rayovac®, Madison, Wis, reportedly the world’s #1 selling hearing aid battery brand, announced new developments to its ProLine Advanced batteries at the recent AudiologyNOW! conference in Orlando, Fla.


Ann Rule

Rayovac reports that it is committed to making the best hearing aid battery even better—it currently offers the longest lasting mercury-free hearing aid battery brand, according to the company.

“As the market leader, it’s our mission to ensure that our battery technology developments support the innovations that are planned for hearing instruments at the pace required by the market,” said Ann Rule, director of marketing at Rayovac Hearing Aid Batteries, in a press release. “Today’s batteries are the best we’ve ever made in terms of supporting the increased current requirements of today’s sophisticated devices, while having battery life that is superior to competition.”

According to Rayovac, the company’s new, optimized mechanical design and manufacturing processes better equip the batteries to handle the high demands of today’s hearing instruments by providing stable power in high-demand circumstances such as wireless applications. Additionally, Rayovac’s technology roadmap continues to focus on meeting the increasing demands of future hearing instruments.

“The hearing instrument industry is moving at an incredible pace,” says Rule. “We’ve seen advanced features and new technologies going into hearing aids that truly improve the hearing aid wearer’s quality of life. That being said, these improvements place high demands on batteries. Our technology roadmaps call for a continuous stream of improvements to ensure the industry can continue to advance the types of high value-added technologies, features, and benefits that consumers want in contemporary hearing aids.”

The company reports that Rayovac continues to make multi-million dollar investments year on year to enhance the performance capabilities of its hearing aid batteries to best serve a market that continues to push the limits of technology.

“It’s a huge challenge and we will continue to invest in our R&D and manufacturing facilities to ensure our position as the industry leader in terms of performance, reliability and innovation,” says Rule.

Rayovac also unveiled enhancements to their ProLine imprint program to AudiologyNOW! conference attendees. Coming summer of 2014, hearing care  professionals will have the exclusive opportunity to print their logo and/or office information in full color on every card. This enhanced process ensures premium branding for practices.

For more information, visit: http://www.thepowerofhearing.com

Source: Rayovac