Clear Digital Media (CDM), a custom digital marketing and signage company for the hearing healthcare industry, has announced the launch of its newly redesigned website, www.ClearDigitalMedia.net, which is being showcased this week at theAcademy of Doctors of Audiology (ADA) Convention in Washington, DC.
CDM reports that there are three ways it helps clients maximize profit and patient satisfaction: 1) by delivering condition-specific content at the point-of-care in hearing health clinics, 2) providing a platform to present customized hearing health information in the waiting rooms of over 20,000 physicians throughout the country, and 3) offering professionally-developed video content at affordable prices.
CDM brings these tools to hearing care professionals via their newly-redesigned website. With an overhauled design and user interface, clients can navigate CDM’s marketing tools easily and more intuitively. The CDM website was designed to educate visitors and provide a secure purchasing platform, making it simpler to subscribe, purchase downloadable content, search physicians’ screens in relevant specialty areas, and request a quote for advertising on those screens.
Hearing News Network (HNN) is a cloud-based patient experience engine that delivers educational and contextually relevant information to the waiting room in real time, allowing changes to be made instantaneously and remotely. The Physician Marketing Program, a digital signage platform that features disease-state content tailored to each hearing care practice, is a referral program that speaks directly to patients and inspires them to take action and address their hearing health.
Additionally, CDM is introducing a custom content section and a new offering called HNN2GO. “The single most important strategy in content marketing today is video,” said Brad Dodson, vice president of sales and training, CDM. “Whether it’s on Facebook, Twitter, Snapchat or YouTube, the content you need to be focused on creating and marketing via social media is video.”
Creating custom video pieces for businesses’ social media pages can be expensive and time consuming. CDM aims to combat those challenges with HNN2GO, a quick and cost effective way to have any HNN piece individually customized and made available to a specific practice for use across their social media channels and any other use at their discretion. HNN2GO also offers a service of splicing together up to 5 minutes of custom HNN content for exam room computers or televisions to create synergy between a practice’s waiting room and their patients’ exams.
By highlighting their dynamic healthcare marketing options that engage consumers when they are most receptive to health and wellness messaging—at their doctor’s office right before their consultation—CDM’s new website is designed to give hearing care professionals, advertisers and partners the resources they need and the answers they seek in an efficient yet comprehensive online experience.
Both CDM and the new website are being showcased at the Academy of Doctors of Audiology Convention in Booth #404 by Dodson, who will demonstrate how CDM can give practices a competitive edge by effectively engaging the interests of their patients in the waiting room. Developed by hearing healthcare professionals and expanded to include other specialties, CDM understands the competitive landscape in which medical offices now operate and delivers dynamic, current and contextually relevant video content on a monthly subscription basis. Please visit www.ClearDigitalMedia.net for more information.