Clear Digital Media (CDM) has announced the company will now be offering an HNN2Go option that allows healthcare clinics to use Hearing News Network (HNN) video content on their social media platforms. HNN2Go is designed as a quick and extremely cost effective way for clinics to have any HNN piece customized for marketing use, and emailed for uploading directly to any social media platform.
According to CDM, clinics can now simply choose the content clip to customize from HNN’s extensive library of content clips, and CDM will customize the piece with the clinic logo and contact information. Once purchased, CDM contacts the clinic with instructions on selecting the HNN2Go video(s) and works with clinic staff on the content clip they would like customized.
“Patient engagement is important!” says Brad Dodson, vice president of sales for CDM. “What better way to achieve that than through captivating video content? Our goal is to improve your patients’ overall health and wellness education. Our HNN waiting room content preconditions patients for their appointment. By extending this preconditioning beyond the waiting room, you can multiply your patient’s awareness and education in order to provide the best service and care to your patients.”
According to statistics from Visually.com, in today’s fast-paced world, healthcare clinics need content that engages their patients instantly. If there is a message to send, there is no better way to spread that message than through the power of video. Viewers spend 100% more time on web pages that contained a video, and 85% of internet users are more likely to purchase a product or service after watching a video.
Video content is undoubtedly the future of marketing, says CDM, but it can be difficult for a small business to keep pace. Creating a high quality video that expresses the exact message a clinic is trying to send can be challenging and expensive. And trying to create that type of content on a regular basis is not sustainable. Video content development can cost thousands of dollars. For just $49.95, clinics can have a custom content piece designed by HNN2Go to use over and over. CDM makes it easy for physician offices to use visual and digital marketing on all social media platforms without the challenge and time of making a fully developed video on your own.
For more information, visit www.ClearDigitalMedia.net. How to use HHN as a customizable information resource for patients in your waiting room was the focus of November 2015 and December 2013 Hearing Review articles by Dodson, as well as a webinar on physician and patient referrals with Bob Tysoe.
Source: Clear Digital Media; Statistics from Visually.com