White Plains, NY — VARTA Microbattery GmbH, parent company of VARTA Microbattery Inc and the Power One battery brand, has appointed William Flanagan as the new president and CEO of VARTA. Flanagan had been retail national sales manager of the company since 2003.

Flanagan’s new responsibilities will include long-term strategic and financial planning, new business development, and marketing initiatives for operations throughout the Americas. With his prior knowledge and experience in both domestic and international distribution, Flanagan will also provide overall guidance in retail, wholesale, OEM, direct sales, and government markets. He will now report directly to Herbert Schein, CEO of VARTA Microbattery GmbH.

Since joining the company in 2003, Flanagan reportedly helped VARTA to achieve triple digit sales growth, overhead reductions, increased profits, and improved brand awareness.

The company’s press release also credits Flanagan as a key contributor in building heightened familiarity for the Power One battery brand in the North and South American markets.

Before joining VARTA, Flanagan held an executive level position with New York-based REVLON Inc, where he managed various sales and marketing activities.

SOURCE: VARTA Microbattery Inc