In a blog posting, Lyft announced two product improvements and a partnership to empower deaf and hard-of-hearing drivers, paving the way for smoother rides all around.

Amped-Up Ride Requests:
Lyft drivers who are deaf or hard of hearing have reportedly told Lyft that they often lose out on rides because they miss the audible “ping” that typically alerts drivers to a ride request. Here’s where Amp—Lyft’s new, in-car communication device—comes in. Deaf and hard-of-hearing drivers will now see new ride requests displayed on their Amp device, with text reading “NEW RIDE.” This is just one more way that Amp will help to better connect drivers and passengers, according to Lyft.

Passenger Notifications:
Passengers will also experience a new app feature, letting them know that their driver is deaf or hard-of-hearing before their Lyft arrives. Through an SMS notification, passengers will be alerted to contact their driver by text rather than by phone, and to be sure to let the driver lead the way with communication.

National Association of the Deaf Partnership:
Lyft also announced a new partnership with the National Association of the Deaf (NAD), a nonprofit advocacy group for deaf rights. Through this partnership, Lyft and NAD will work together to develop further app improvements, grow awareness of economic opportunities for the deaf and hard-of-hearing, and engage policymakers on the importance of ridesharing access.

With these product improvements and this new partnership, Lyft is committed to continuing to deliver a seamless, safe, and innovative experience for Lyft’s diverse community.

Source: Lyft