Kitchener, Canada – Unitron has established a new International Sales organization in Stäfa, Switzerland to that will enable the company to grow its European markets. The new organization will be led by Jan Metzdorff, vice president, international sales, and will provide sales, marketing and training resource support to customers in key international markets.

Cameron Hay, Unitron’s president and CEO explained in the press announcement, “Unitron has great growth potential, particularly in Europe and Asia, and this new international organization puts us in excellent proximity to these markets. With his exceptional sales development and management expertise, Jan Metzdorff is an ideal choice to lead the new organization."

Metzdorff was wost recently managing director of Phonak UK, and has played senior roles in the hearing industry for many years and is a longstanding member of the Sonova Group.

In his previous role, Metzdorff was instrumental in strengthening and managing both the Unitron and Phonak brands in the UK. Metzdorff has also worked in senior management positions within the industry in Japan and Canada, respectively.