VALENCIA, CALIF — Advanced Bionics Corporation president and co-CEO Jeffrey Greiner announced the promotion of Jerry Schloffman to vice president of marketing. Responsible for the organization’s global marketing strategy, Schloffman will oversee product development marketing, marketing communications and education – all of which aim to help Advanced Bionics’ customers and end-users benefit from its revolutionary cochlear implant technology.
Schloffman joined Advanced Bionics in 1997 as a clinical specialist and most recently served as an area sales director, leading three regional sales and service teams covering 31 states. Bringing an intimate knowledge of the company, its innovations and the hearing health industry to his new role, Schloffman will continue to leverage his proven leadership and expertise to further advance the company’s market presence. His dynamic approach to sales and strong personal commitment to Advanced Bionics’ customers promises to reinforce the company’s customer-focused mission while supporting its drive for growth.
"Jerry’s wealth of experience and reputation for forward-thinking are ideally suited to Advanced Bionics’ vision for the future as an industry leader," said Greiner. "We are confident his creativity and strategic thinking will fortify our already strong team, and continue to drive respect and understanding for cochlear implants’ ability to improve quality of life for the severely to profoundly hearing impaired."
In addition to his work with Advanced Bionics, Schloffman held an adjunct instructor position at the University of Northern Colorado from 2000 to 2005 where he developed graduate and doctorate level curriculum for a new course on cochlear implants for the audiology graduate school. Schloffman started his career as a clinical audiologist at the University of Miami/Jackson Memorial Medical Center where he also completed his Audiology fellowship in its department of otolaryngology and was a member of the cochlear implant team for three years.
Schloffman holds both bachelor’s and master’s degrees in communication disorders from the University of Northern Colorado.
SOURCE: Advanced Bionics