Oticon President Gary Rosenblum has announced the appointment of Josephine Poelma, MS, PMP® to Executive Director, Learning and Development, and Dawn Spring, MBA, to Executive Director, Customer Experience. The new members of Oticon’s executive team will report directly to Rosenblum. Six new directors have also been named to strategic positions in Marketing and Sales.

“Oticon is building a performance-based culture with a focus on excellence,” said Rosenblum. “Our dedicated teams work collaboratively to provide the industry’s most innovative product portfolio and a gold standard of business support for our professional partners. Our newest appointments will strengthen Oticon’s ability to continue to deliver a best-in-class customer experience and exceed the expectations of hearing care professionals on every level.”

Oticon Executive Director, Learning and Development, Josephine Poelma, MS, PMP®

Josephine Poelma, MS, PMP®, Oticon Executive Director, Learning and Development

Josephine Poelma, MS, PMP®, Executive Director, Learning and Development

Poelma will lead the Oticon Learning and Development team to create best-in-class learning solutions and events for Oticon customers and employees.  She brings more than 20 years of experience in the learning and development field to the newly created role. Prior to Oticon, she led the Shared Services learning team at Realogy Franchise Group, where she was responsible for supporting large-scale product rollout and adoption through end-user training for national brands such as Coldwell Banker® and CENTURY 21®. At Jackson Hewitt Tax Service, she oversaw tax and operational training for the company’s franchisees and tax preparers. Poelma holds a Master of Science in Instructional and Performance Technology from Boise State University and a Bachelor of Business Administration from the National University of Singapore. She is a certified Project Management Professional (PMP®).

Dawn Spring, MBA, Executive Director, Customer Experience

As Executive Director, Customer Experience, Spring will lead the customer service, audiology technical support, and client systems teams to deliver a best-in-class customer experience through more efficient and effective customer interactions. She has more than 25 years of experience in the customer experience field. Prior to Oticon, she served as Head of Customer Care for Chanel Inc, where she was responsible for the US call center, fashion and watch and fine jewelry after-sales servicing, and the company stores. At Tiffany & Co, she was responsible for customer service and process improvement standards worldwide. Spring holds a Master of Business Administration and a Bachelor of Science in Finance from Seton Hall University.

Oticon Executive Director, Customer Experience, Dawn Spring

Dawn Spring, MBA, Oticon Executive Director, Customer Experience

Six New Directors in Marketing and Sales

Paul Bauer, MA, has been promoted to Director of Product Management, Marketing.  Bauer leads the Product Management team that is responsible for the Oticon product portfolio, including launch activity and ongoing product management activities for all business channels at Oticon.

Oticon Director of Product Management, Marketing, Paul Bauer, MA, CCC-A

Paul Bauer, MA, Oticon Director of Product Management, Marketing

Oticon Director, Meeting and Events, Henning Falster, BS

Henning Falster, Oticon Director, Meeting and Events

Henning Falster, BS, has been promoted to Director, Meeting & Events.  Falster oversees the strategic development and execution of Oticon professional conferences and events that emphasize high educational content and quality.

John Gallagher, BBA, has been appointed Director of Strategic Accounts.  Gallagher leads the Sales team in its strategic partner relationships and the development of best-in-class service and solutions to maximize value for Oticon customers.

Oticon Director of Strategic Accounts, John Gallagher, BBA

John Gallagher, BBA, Oticon Director of Strategic Accounts

Oticon Director Consumer Marketing and PR, Nancy Palmere, BS

Nancy Palmere, Oticon Director Consumer Marketing and PR

Nancy Palmere, BS, has been promoted to Director, Consumer Marketing & PR.  Palmere is responsible for executing national consumer campaigns for Oticon’s premium products and developing strategic communications, marketing, and advertising support for hearing care professionals.

Lydia Reilly, AuD, has been promoted to Director of Sales Operations. Reilly leads the Sales Operations team that includes the inside sales, regional audiology, sales support, and customer data management teams. These teams drive product sales, training over the phone, and execution of the Oticon business support programs. 

Oticon Director of Sales Operations Lydia Reilly, AuD, CCC-A

Lydia Reilly, AuD, Oticon Director of Sales Operations

Oticon Director, Digital Strategy, Stephanie Young, BS

Stephanie Young, Oticon Director, Digital Strategy

Stephanie Young, BS has been promoted to Director, Digital Strategy. Young is responsible for the development and execution of all B2C and B2B digital strategies and initiatives to support and advance Oticon’s presence in the digital space.


Sheena Oliver

Sheena Oliver, AuD, MBA, VP of Marketing

Sheena D. Oliver,  AuD, MBA, remains the Vice President of Marketing at Oticon responsible for Oticon’s overall marketing strategy, overseeing marketing, advertising, and public relations initiatives across all product lines. She also ensures marketing coordination and alignment with Oticon’s Audiology and Professional Meetings/Events groups.

For more information about Oticon, visit oticon.com.

Source: Oticon