HR-ADA-Banner4 Next week’s Academy of Doctors of Audiology (ADA) Convention, held at the Red Rock Resort in Las Vegas on November 6-9, will feature a special 1-hour presentation, “10 Winning Tips for Patient Loyalty,” by Sergei Kochkin, PhD, one of the world’s foremost experts on patient satisfaction with hearing aids. The event, which is hosted by Dr. Kochkin and The Hearing Review, and sponsored by CareCredit, is offered free of charge and will be held Thursday night at 7:00 PM at Veranda A&B directly following the Opening Reception in the exhibit hall. Dr Kochkin’s 10 tips—based on 25 years of consumer survey data—are designed to help build on your practice’s strengths via improved patient acquisition, retention, and repeat business.

Dispensing audiologists increasingly find themselves pitted against new competitive forces that can purchase products for less and often don’t have the same expenses in terms of patient acquisition and overhead costs. “10 Winning Tips for Patient Loyalty” looks at ways to regain the edge and utilize your strengths through differentiation and proven patient satisfaction methods. The event will also provide two examples of new unique technologies designed for patient education and enhanced patient management: Clear Digital Media and Solution Reach.

The 1-hour session concludes with a Q & A, and attendees are welcome to enjoy a more informal discussion, as well as complimentary beer, wine, and hors d’oeuvres, following the presentation.

To RSVP and attend the event, click here.


ADA 2014 Convention At-A-Glance

Red Rock Resort, Las Vegas

All events and times subject to change. Please check final schedule or the ADA website.


8:00 AM – 3:15 PM: Evaluation and Management of Vestibular Disorders, by Sam Bittel, AuD, and Panelists (separate registration required)

8:00 AM – 3:00 PM: CAOHC Professional Supervisors Course

8:00 AM – 3:15 PM: Interventional Audiology (Separate registration required)

  • 8:00 AM – 11:15 PM: Interventional Audiology, Part  1, by Brian Taylor, AuD, and Bob Tysoe
  • 12:00 PM – 3:15: Interventional Audiology, Part  2. Product Dependence: Is It Co-Opting Our Efforts to Become Limited Licensed Providers? Barry Freeman, PhD, Amyn Amlani, PhD, Brian Taylor, AuD, and Ian Windmill, PhD (Separate registration required)

8:00 AM – 3:15 PM: Taking Care of Business (Separate registration required)

  • 8:00 AM – 9:30 AM: Emotional Intelligence, by Sam Rotella
  • 9:45 AM – 11:15 AM: Front Desk Strategies: How to Book More New Patients, Increase Patient Satisfaction and Keep Your Sanity, by Kevin St. Clergy, MS
  • 12:15 PM – 1:45 PM: Meat and Potatoes, by Steve Woodward
  • 1:45 PM – 3:15 PM: Audiology Key Performance Indicators, by Brendan Ford

8:00 AM – 3:15 PM: ADA Future Audiologist Workshop

  • 8:00 AM – 9:30 AM: How to Land Your Ideal Opportunity, by Dan Fick
  • 9:45 AM – 11:15 AM: The Influence of Language on the Path to Better Hearing, by Sara Burdak, AuD, and Carolyn Pinkerton, AuD
  • 12:00 PM – 2:00 PM: The Ins and Outs of Cerumen Management for Students, by Jiovanne Hughart, Au.D, Rita Chaiken, AuD, and Jonette Owen, AuD
  • 2:15 PM – 3:15 PM: Student-Mentor Roundtable

3:30 PM – 5:00 PM: “Game Changer” General Session: The Role of Pharmaceutical Agents in Hearing Loss Management and Prevention, by Kathleen Campbell, PhD

5:00 PM – 7:00 PM: Opening Reception in Exhibit Hall

7:00 PM: “10 Winning Tips for Patient Loyalty”, hosted by Sergei Kochkin and The Hearing Review, sponsored by CareCredit


7:00 AM – 8:00 AM: Breakfast in the Exhibit Hall

8:30 AM – 9:30 AM: Keynote Address: Hearing Loss and Aging: Consequences, Implications, and Creating Better Outcomes through Alternative Models of Care, by Frank R. Lin, MD, PhD

9:30 AM – 10:00 AM : Break in the Exhibit Hall

10:30 AM – 11:30 AM: “Game Changer” Session: Hearing Loss and Aging—A Mandate for Intervention and Innovation. Moderator: Dave Fabry, with Frank Lin, Larry Humes, Barbara Weinstein

11:30 AM – 1:00 PM: Lunch in the Exhibit Hall

1:30 PM – 2:30 PM: Seminars

  • Utilizing Benchmarking in Your Practice, by Mike Lowery
  • Hearing and Healthy Living: The Audiologist-Primary Care Physician Relationship, by Brian Taylor, AuD
  • Ear, Brain, and Hearing Aid Amplification, Part 1, by Douglas Beck, AuD
  • Ear-Level Instrumentation in the Treatment of Tinnitus, by Pawel Jastreboff, PhD

2:30 PM – 3:00 PM: Break in the Exhibit Hall

3:00 PM – 4:30 PM: Seminars

  • Know What Marketing Works and How Well It Is Working: Taking the Guesswork out of Marketing Decisions, by Mark Sanford, MS, Mark Harned, Cathy Howard
  • Building on a New Healthcare Landscape to Grow Your Practice: Illuminating Co-Morbidities for Effective Physician Outreach, by Alina Urdaneta and Tish Ramirez, AuD
  • Ear, Brain, and Hearing Aid Amplification, Part 2, by Douglas Beck, AuD
  • Misophonia, A Clinical Guide, by Marsha Johnson, AuD


7:30 AM – 8:30 AM: Breakfast in the Exhbit Hall

8:30 AM – 9:30 AM: Understanding the Speech-Understanding Problems of Older Adults, by Larry Humes

10:30 AM – 11:30 AM: Live Business Plan Competition

11:30 AM – 1:00 PM: Lunch in the Exhibit Hall (Exhibits Close at 1 PM)

1:00 PM – 2:30 PM: Seminars  

  • How to Evaluate and Value Your Business, by Ronald Gleitman, PhD
  • Selling Techniques for Different Personality Types, by Erin Wright, AuD
  • Three Simple Steps to Awesome Aural Rehab, by Dusty Jessen, AuD 
  • Who Are We Really Working For? The Complex New Relationship between Audiology and Industry, by David Smriga, MA

2:45 PM – 4:15 PM: Seminars

  • Beating Big Box Retailers at the Price Game: Winning a Fight No One Says You Can Win, by Al Turri, AuD, and Kevin St Clergy 
  • Management of High Frequency Hearing Loss in a Co-Managed Patient Care Model with a New Implantable, by George Cire, Au.D, Doug Backous, MD, Michele Fusco, MA
  • Comparing and Contrasting Modified TRT Counseling and Psychological Intervention Within Audiology, Part 1, by Timothy Atchison, PhD, Leslie Dalton, Jr, PhD, Gary Byrd, PhD
  • Exit Strategy & Succession Planning, by Andrew Hebert & Clifford Carey

4:30 PM – 6:00 PM: Seminars  

  • Transitioning Your Practice to a New Owner, by Craig Castelli
  • A Time-Efficient Form for Documenting Hearing Aid Benefit, by Ron Leavitt, AuD & Nikki Clark
  • Comparing and Contrasting Modified TRT Counseling and Psychological Intervention Within Audiology, Part 2, by Timothy Atchison, Ph.D, Leslie Dalton, Jr., PhD, & Gary Byrd, PhD
  • 24/7 Hearing for Your Patients: The New Reality with Provocative Challenges, by Helena Solodar, AuD


8:00 AM – 9:30 AM: Audiology With a Purpose Game Show, by Tabitha Parent Buck, AuD & Douglas Beck, AuD

8:00 AM – 9:30 AM: CAPD: The Elephant in our Heads (Some Assembly Required), by Michael Webb, MS

8:00 AM – 11:00 AM: What Every Audiologist Needs to Know About Asset Protection Tax Reduction and Estate Planning Strategies, by Larry Oxenham

8:00 AM – 12:00 PM: Women Unite, by Natalie Phillips, AuD, Gyl Kasewurm, AuD, D’Anne Rudden, AuD, & AU Bankaitis, PhD

All events and times subject to change. Please check final program and/or ADA website for updates.