More than 300 hearing health professionals from the United States gathered in Spain for the 2014 OtiCongress. The event was held to help industry professionals gain a global perspective on the newest research on brain and hearing health from international experts on aging.
The conference theme, Preserving Professional Care in a Changing Environment, was highlighted through seminar and workshop discussions that emphasized practice-building strategies to engage and motivate consumers in the face of a changing hearing healthcare environment. Experts discussed new ways to promote and communicate the value of hearing healthcare practitioners and how help to build loyal and long-lasting patient relationships.
Patient education, especially as it applies a “brain first” approach to hearing care, was presented by Oticon as a powerful tool. Presenters placed emphasis on the importance of differentiating hearing care as a category of health care that requires the one-on-one involvement of skilled and credentialed professionals. Participants explored Oticon’s BrainHearing™ technology that is helping to provide better hearing with less effort by giving the brain the clearest, purest sound signals to decode. The benefits of BrainHearing™ technology were showcased in Oticon’s ultra-compact wireless solutions that are designed to combine discreet aesthetics, comfort, and excellent performance with reduced listening effort for a high level of patient satisfaction.
“Our aim is to give hearing care professionals a deeper understanding of brain health and hearing health, and to equip them with the technology and the communication tools needed to open a dialogue with patients on an issue that is top of mind for many,” said Oticon President Peer Lauritsen.
Source: Oticon
