Editor’s Note: GN Hearing notes that due to the effects of global supply chain issues, US rollout of Customs by ReSound will be limited “to a small ‘early-access’ group of HCPs to avoid backorders and delays that would be disruptive to practices and their patients.” They will be available, as noted in the below article, on a limited basis, starting at the end of June, with supply expected to ramp up throughout July and the rest of summer. For the practices not part of the “early-access” group, they will be able to sign up for notifications when availability is expanded, according to GN.
GN Hearing announced the rechargeable Custom made by ReSound hearing aids. According to the company, these hearing aids provide “all day use, streaming from iPhone and iPad or Android smartphones, and comfort with superior sound quality, in a stylish design.” Custom made by ReSound hearing aids offer “medical-grade, customized, full-time hearing support and care,” whereas the recently launched Jabra Enhance Plus is intended for “people needing occasional hearing support.”
According to research, 58% of people try headphones to help with their hearing, before moving onto hearing aids*. Every ear is different, so each Custom made by ReSound hearing aid is “meticulously crafted in a series of highly technical, specialized processes.” Molded to fit the individuals’ unique ear canal, they can be worn comfortably and confidently all day long, according to the company’s announcement.
These new rechargeable hearing aids are “the first in the world to come with a customized case containing specially created inserts made to match each hearing aid for a seamless and reliable recharge.” They offer up to 24 hours use-time on a single charge – even when streaming – for all-day use. Users can wear glasses or face masks “without worrying about them getting snagged on their hearing aids” and take hands-free phone and FaceTime calls on their iPhone or iPad** with the touch of a finger.
The new Custom made by ReSound hearing aids “provide natural hearing in any situation by allowing users to hear with their own ears, for greater spatial awareness and a truly personalized sound.” They deliver up to 30% better speech understanding in noise and 1-2 dB more directional benefit***. The solution incorporates All-Access Directionality which means the hearing aids automatically adjust to surroundings in real time. This enables the brain to select sounds naturally so that no matter the situation, users can enjoy conversations and sounds without being cut off from their surroundings.
GN Hearing CEO, Gitte Aabo said, “GN Hearing is challenging conventions and setting the stage for an entirely new standard. This new sleek design will make people think again and encourage them to take care of their hearing health by offering the most advanced hearing aid technology in a design they will love.”
The new Custom made by ReSound hearing aids are planned for Regulatory clearance and rolled out globally starting with the US on June 29, 2022, along with the equivalent Beltone Imagine line-up, in both ITC (In-The-Canal) and ITE (In-the-Ear) styles. The Custom made by ReSound hearing aids offer a choice of colors and will be available in a new In-style anthracite color or Blend-in hair and skin tones.
For more information, visit the ReSound website.
*58% of non-hearing aid users (n=419) use headphones or earbuds to help with their hearing, trying other devices before exploring hearing aids. GN Fidelity End User multi-market study, 2021, internal.
**Hands-free calls are compatible with iPhone 11 or later, iPad Pro 12.9-inch (5th generation), iPad Pro 11-inch (3rd generation), iPad Air (4th generation), and iPad mini (6th generation), with software updates iOS 15.3 and iPadOS 15.3 or later.
*** Compared to ReSound LiNX Quattro products, Groth J. (2020). The evolution of the binaural hearing strategy: All Access Directionality and Ultra Focus. ReSound white paper.
Source: GN Hearing, ReSound
Images: GN Hearing, ReSound