Phonak announced the launch of the Naída Marvel (M), described as “a fully-connected, multifunctional super-power hearing aid for those with severe-to-profound hearing loss.” Naída Marvel reportedly delivers “rich, powerful sound and directly connects to virtually any Bluetooth device including smartphones, TVs, tablets, PCs, and much more,” according to Phonak. Integrated Marvel 2.0 technology like RogerDirect helps give wearers the flexibility to stream the Roger signal directly into both ears, resulting in almost 10x better-than-normal hearing in noisy situations and over distance.1
Naída M: Power meets connectivity
Naída M is said to be “the world’s first super power hearing aid that directly connects to both iOS and Android, or virtually any other Bluetooth enabled audio device.” It’s also reportedly “the world’s only super-power hearing aid to allow hands-free phone conversations as well as the classification of streamed audio signals.” 2 With Naída M, super power wearers can use their hearing aids like wireless headsets, according to Phonak.
“Since the release of its first power hearing aid in 1978, the Phonak brand has been dedicated to creating powerful hearing solutions that deliver excellent hearing performance,” said Jon Billings, Vice President of Marketing at Phonak. “Now in its sixth generation, Naída M builds on this legacy with award-winning Marvel technology. The result is Naída becoming the most powerful Super Power3 multifunctional hearing solution that allows people with severe-to-profound hearing loss to connect to everyone and everything around them.”
Extending Marvel and increasing accessibility
Per the World Health Organization (WHO), approximately 466 million people worldwide have disabling hearing loss.4 Left untreated, these individuals have extreme difficulty communicating with others, often relying on lip reading and/or sign language.5 One study found the societal costs of this degree of hearing loss in the US alone to be nearly $300,000 over the lifetime of each person, most of this attributed to reduced work productivity.6
Naída M’s combination of power with wireless connectivity was specifically engineered to address the unique communication needs of people with severe forms of hearing loss, Phonak says. According to the company’s announcement, StereoZoom helps to reduce listening effort in noise by 24% versus a non-directional program and even enhances memory recall with 10% more words recalled in noise.7 NaídaMarvel directly connects to Roger microphones to help improve speech understanding in noise and over distance1 while remaining 15% smaller and 14% lighter than previous versions that required an external receiver.
Finally, the myCall-to-Text app helps provide live transcription of phone calls from the other party in more than 80 languages. This is an ideal solution for people who would like to benefit from additional visual captions when using the phone.
Naída Marvel will be available to the public at the end of February through licensed hearing care professionals. For more information, please visit http://www.phonak.com/naidamarvel.
- Thibodeau L. Comparison of speech recognition with adaptive digital and FM remote microphone hearing assistance technology by listeners who use hearing aids. American Journal of Audiology. 2014;23(2):201-210.
- Rodrigues T, Liebe S. Phonak. AutoSense OS™ 3.0. The new & enhanced automatic operating system. https://www.phonakpro.com/content/dam/phonakpro/gc_ca/en/products_solutions/hearing_aid/Audeo_M/documents/Insight_btb_Audeo_Marvel_AutoSense_OS_30.pdf. Published July 2018.
- Phonak. Phonak NaídaTM M Technical Data. https://www.phonakpro.com/content/dam/phonakpro/gc_hq/en/products_solutions/hearing_aid/naida_marvel/documents/datasheet_naida_marvel_sp.pdf. Accessed January 13, 2020.
- Deafness and hearing loss fact sheet. World Health Organization (WHO). https://www.who.int/news-room/fact-sheets/detail/deafness-and-hearing-loss. Published March 20, 2019.
- European Working Group on Genetics of Hearing Impairment. Biomedical and Health Research Programme (HEAR) Infoletter 2. November 1996; 8.
- Mohr PE, Feldman JJ, Dunbar JL, et al. The societal costs of severe to profound hearing loss in the United States. International Journal of Technology Assessment in Health Care. 2000;16(04):1120-1135.
- Winneke A, Schulte M, Latzel M. The effect of spatial noise processing in hearing aids on neural correlates of listening and memory effort: An EEG study. 2019. Manuscript in preparation.
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Android is a trademark of Google LLC.
I need a more powerful aid and wondering when or if a Naida UP will be released…. otherwise I need to go with the Oticon Exceed UP