GN Hearing announced that it has launched “the world’s first” hearing solutions that intuitively adapt to a hearing aid user’s personal preferences in any given sound environment. This breakthrough technology employs GN’s artificial intelligence (AI) solution in tandem with Apple’s Siri virtual assistant. The announcement was made at the Consumer Electronics Show (CES) 2019 in Las Vegas.
It follows GN’s longstanding commitment to progressing hearing aid technologies through extensive research and development programs. This new offering follows years of investment in GN’s dedicated in-house AI research center, investments in AudEERING, and extensive collaboration with other partners and academic research institutes. The launch helps to extend GN’s innovation footprint and partnership philosophy in the hearing care industry by what GN calls an “intuitive and personalized hearing solution.”
“At GN, we believe that technology is at its best when it helps address people’s everyday needs and challenges,” said Marcus Desimoni, CFO of GN and Interim CEO of GN Hearing. “Employing AI technology in GN’s products brings this specific technology and innovation to the hearing aid space and is the first step in the journey to create a seamless hearing experience that will allow hearing aid users to ‘forget’ that they are wearing one. This is core to GN’s purpose of making life sound better.”
The new offering is an added benefit to the company’s latest 2.4 GHz product portfolio from ReSound and Beltone, and it will be reaching users in February 2019. Through the use of AI, GN expects to deliver a continuous stream of new user benefits through future software releases. This will enable users to always be at the forefront of innovation by updating existing GN Hearing instruments with new features.
When GN was established 150 years ago, the company introduced the world’s first telegraph line from Europe to Asia, creating the Internet of its time. It is this same pioneering spirit that is being applied today to transform lives, helping people hear more, do more, and be more than they ever thought possible.
Source: GN Hearing