Hearingbenefit.com is the company’s dedicated direct-to-consumer website store, which is designed to complete the purchase phase for the consumer, according to InnerScope. The company’s e-commerce sales funnel strategy begins by creating consumer awareness and interest for its PSAP hearing products with its published consumer eBook, titled The Senior Medical Controversy, said InnerScope in the announcement. The eBook helps provide consumers information on the consequences related to untreated hearing loss such as Alzheimer’s and dementia. In addition to the eBook, another landing page (http://www.howtohearbetter.com ) is provided to help assist consumers through the evaluation and decision phase.
InnerScope’s comprehensive marketing strategy for its direct-to-consumer division includes targeted marketing on multiple websites like, Facebook, Google, Yahoo, and Instagram, among others. The Company continues to expand its presence within the global hearing industry and plans to add many different types and designs of hearing assistance and related products.
“Starting with the launch of the Hearingbenefit.com website as well as our awareness marketing campaign message to anyone who might have a hearing loss, we are anticipating a positive response, which, in turn, will jump start sales of our PSAP hearing devices,” said Matthew Moore, CEO of InnerScope Hearing Technologies.
“We believe once people click into our e-commerce store it is easy for them to navigate and make a decision to purchase. We have taken the stress off the buying process, by offering easy payments with zero down and zero interest,” said Moore.
Source: InnerScope Hearing Technologies