Sonova Holding AG, Stäfa, Switzerland, has announced the company has once again been recognized for an inspirational film about hearing loss—this time by the Cannes Corporate Media & TV Awards. Life without Limitations–The Story of Jason Brügger won gold in the category “corporate image films” and silver in the category “fairs, shows, events, conference openers.” It features Brügger, a Swiss aerialist, as well as how innovative hearing solutions enable people with hearing loss to live a life without limitations.
According to Sonova, the emotionally powerful film is a further example of the Sonova Group’s successful, storytelling-based communications concept which has already received international awards with short films about German junior soccer player Simon Ollert and Chinese dancer Tianjiao Zhang. In each production, Sonova presents an authentic portrait designed to transport audiences into the world of the protagonist. The on-set atmosphere is similar to that of a documentary, which aims to capture moments from real life.
As reported in The Hearing Review, Jason Brügger has dreamed of being a circus artist since early childhood. After suffering a severe inner-ear infection, however, he was afraid his career might be over. With the help of hearing aids from Phonak, he has managed to put this chapter behind him and is now living his dream. “I can still remember putting on my hearing aids for the first time,” says Brügger. “A whole world opened up to me again. By telling my story in this film, I hope to show others that there’s always a way to achieve what you want to do.”
For all three protagonists of Sonova Group’s award-winning portraits, the film projects have led to longer-term collaborations. Jason Brügger, Tianjiao Zhang, and Simon Ollert are now brand ambassadors committed to inspiring people with hearing loss, for example through their work on aid projects by Sonova’s Hear the World Foundation.
“Just like Jason, we are delighted to have once again won multiple prizes in Cannes, said Arnd Kaldowski, CEO of Sonova, in a press statement. “These awards confirm that we are on the right track with our communications strategy—indeed, that we are among the best in our class. The short films give real-life examples of the Sonova Group’s corporate vision in action: they show how innovative hearing solutions can help people live a life without limitations.”
The Cannes Corporate Media & TV Awards annually honor the world’s finest corporate films, online media and TV documentaries, in Cannes, France, one of the world’s most important film centers. It is the only festival for corporate films taking place in Cannes, the city famously known for feature films and advertising productions.