Andrew Bellavia announced that he has launched a new consulting business, AuraFuturity, to serve the hearing health and related hearables markets. Focusing on go-to-market, branding, and content, AuraFuturity is positioned to “assist innovators to define their value and communicate it effectively to their target customers.”
“Untreated hearing loss is a global pandemic with more than 1.5 billion people affected, according to the WHO,” said Bellavia. “Advancements in hearing-related algorithms, devices, diagnostics, and care delivery promise to extend treatment around the world more effectively than ever before. My goal in founding AuraFuturity is to provide innovators in this space with a resource to maximize their potential to address this need.”
Prior to founding AuraFuturity to serve the hearing market, Bellavia had previous experience in international sales, marketing, product management, and general management. Previously the director of market development for Knowles Corp, Bellavia has been deeply embedded in the hearables space since the beginning and is recognized as a thought leader in the convergence of hearables and hearing health. He has been a strong advocate for hearing care innovation and accessibility, work made more personal when he faced his own hearing loss and sought treatment.
“Andrew is easily one of the most knowledgeable people out there about all things ear-related technology and services,” said Dave Kemp, director of business development at Oaktree Products. “I’m sure his expertise will be in high demand as the audio space continues to boom.”
According to the WHO, more than 1.5 billion people live with hearing loss, over 400 million debilitatingly so. Yet only about 10 million people are fitted with hearing aids every year. The reasons for such a low uptake are complex and variable. Innovations in devices, diagnostic tools, and hearing care delivery models show great promise if they can be effectively brought to market. Let’s work together to surmount the barriers and begin to address the global pandemic of untreated hearing loss.
For additional information, visit: AuraFuturity.com.