Naerum, Denmark — The 15th annual WebAward competition has honored Ida Institute with a Standard of Excellence Award in the Non-Profit Category. This is the third year in a row that has won this international prize for website developers and marketers.

Ida Institute’s multimedia website serves as an international knowledge-sharing and networking hub for professionals in hearing care, healthcare, and related disciplines who are seeking to better understand the human dynamics of hearing loss.

Established by the Web Marketing Association in 1997, the WebAward’s nominated websites are judged against Internet standards and peer sites within their categories. Award judges gave a 9.5 score out of 10 for its website content and an 8.5 score for ease of use

Lise Lotte Bundesen, Ida Institute managing director, commented in the press announcement, “Our goal is to make a vital and accessible global resource for hearing care professionals and others interested in the human dynamics of hearing loss. Continual updates and innovative content, such as our new e-Learning Laboratory and ethnographic Mirror videos, ensure that the website stays valuable and relevant to clinicians, academicians, students and others who support a paradigm shift to more patient-centered care.”

The Institute’s website includes a Tool Room and recently enhanced and expanded Ida Forum, which allows hearing healthcare professionals to engage with each other from across the globe, sharing knowledge and discussing topics.

Additional features of include Ida’s e-Learning Laboratory, an online educational portal that guide e-learners through a series of active learning experiences, including virtual client consultations, in life-like clinical settings.

The website also includes ethnographic videos, mirror exercises, and reflective journaling, which provides an opportunity for practitioners to experience the Ida tools in a context that enables them to reflect on their own patterns of behavior, facilitate desired patient-centered changes in their clinical routines, and earn continuing education credits.

Hearing health professionals can of course experience the website for themselves at

SOURCE: Ida Institute