More than 125 hearing care professionals from across the United States participated in the 2017 Oticon Drive Marketing Conference held June 9-11 in Charlotte, NC, Oticon announced. The two-day conference invited participants to explore new strategies to accelerate practice growth in today’s hearing care marketplace. Through a series of expert presentations and workshops, conference participants gained the knowledge and insights needed to generate and nurture leads and convert those consumers into loyal patients.
“In an ever-changing hearing healthcare arena, the ‘road to winning’ may look treacherous for hearing care practices,” said Vice President of Marketing Sheena Oliver, AuD, MBA. “For more than 10 years, Oticon marketing intensives have been helping our professional partners in practices large and small consistently outpace the competition. The 2017 Drive Conference allowed hearing care professionals to gain the knowledge and expertise they need to drive success for their practices and for the people with hearing loss they serve.”
Focus on Practice Success
According to Oticon, expert speakers brought new perspectives and practical guidelines for achieving practice success. David Meerman Scott, best-selling author and social media guru, showed conference participants how to successfully navigate the new communication landscape and win the hearts and minds of target consumers using blogs, YouTube, LinkedIn, Twitter, and Facebook. Brain Tattoo Branding President Karen Post shared her strategies on how practices can get the highest return on the investment in time and financial resources spent on practice marketing. Human behavior expert Colette Carlson, CPS, discussed the importance of creating meaningful connections with consumers to increase sales, repeat patients, and referrals.
Throughout the conference, interactive workshops introduced participants to both new and proven marketing tools and programs, such as Oticon Catalyst and Your Hearing Network, designed to increase lead generation and customer engagement. Practitioners also gained a deeper understanding of the impact of product mix on the financial health of their practice and strategies for making Oticon Opn™ the standard of care in offerings to consumers.