Salt Lake City— Sonic Innovations Inc is partnering with One-Trak Development Group to offer business development services to its customers.

One-Trak’s program focuses on improving the hearing practice’s performance and patient satisfaction levels, while minimizing costs and promoting consistent profitability.

The program also utilizes key performance indicators relevant to the hearing aid industry to measure productivity and the practice’s bottom line.

Greg Sanchez and Gene Castiglioni are the One-Trak business development experts working exclusively with Sonic Innovations.

Sanchez has worked in all aspects of the hearing aid industry, focusing on business development, management, marketing, and private practice development.

Castiglioni has spent 13 years working with Fortune 100 organizations and focused his efforts in management and leadership development for small business owners.

Sonic Innovations President and COO Joe Lugara, commented in the press release, “We value our customers, and want them to succeed in all aspects of their practice. Providing this type of business development program is another value added service to help our customers succeed in today’s competitive marketplace. ”

One-Trak business development services for hearing professionals are offered exclusively through Sonic Innovations.

SOURCE: Sonic Innovations