Sonic has opened its new worldwide headquarters in Somerset, NJ, and also unveiled new brand messaging.

Sonic RibbonCutting JLugara opt
Sonic CEO Joseph Lagura cuts the ceremonial ribbon at Sonic’s new Somerset, NJ, Headquarters.

The new Sonic headquarters has an open design inside a 40,000-square-foot building. The move enables Sonic to consolidate key business areas into one location and allow ample room for future growth.

Along with the launch of the new headquarters, Sonic has also launched “Everyday Sounds Better,” its new brand messaging. That message reflects Sonic’s goal of enhancing the sounds of everyday life, and it is prominently featured with related icons throughout the new headquarters.  

Sonic’s president and CEO Joseph A. Lugara recently officiated at a headquarters ribbon-cutting ceremony, which also celebrated the launch of Sonic Bliss, the company’s latest premium hearing solution,

He said, “This is an exciting time for Sonic. With a new headquarters, a new brand message, and the newest additions to our premium and value solutions, Sonic is well positioned to expand support for our network of partners in more than 25 countries.”

Sonic says that bringing employees together in the same physical location will create synergies that will enhance the company’s ability to provide innovative, quality products built on Sonic’s “4S Foundation” brand philosophy. The 4S’s are:

  1. Sound that’s natural
  2. Speech understanding in noise
  3. Simplicity in everything we do, and
  4. Style that stands

Sonic’s new open office space configuation is designed to facilitate easy communication among the teams and to increase their ability to service accounts quickly and efficiently. Sonic employees and customers will also benefit from the new Frank Sinatra and Bruce Springsteen themed training areas, which can accommodate both small and large groups for in-depth product and software training.