For the second time in four years, Oticon Inc is expanding its Somerset, NJ, headquarters. Just three months after the successful launch of its newest product line, the company is expanding to a second facility, adjacent to the current Somerset site, to accommodate enhanced customer support services and business growth.  

“Our latest expansion represents a 50% growth in square footage since 2002,” says Oticon President Peer Lauritsen. “The unprecedented response of hearing care professionals to our newest products, including the Oticon Delta, has necessitated an expansion to increase production capacity and to accommodate additional support staff to maintain the quality, speed, and service levels our customers have come to expect.”

“The new space will be configured in the open work space design that has been so successful in Somerset and other Oticon sites around the world,” Lauritsen says. “This design enhances speedy communications between departments and fosters innovative thinking among the many skilled professionals who make up our Somerset team.”

Oticon recently increased its sales and training force by 50%, adding account managers, education and training professionals, pediatric specialists, and audiology support staff. In April the company transferred sister company Phonic Ear’s personal FM systems to its comprehensive line of pediatric hearing solutions.

The new facility brings Oticon Inc’s total square footage to nearly 60,000 square feet, including the Custom Lab which features 15,000 square feet of state-of-the-art laboratory and testing facilities.

[SOURCE: Oticon Inc, July 10, 2006]