As part of its 25th anniversary celebration, CareCredit, a provider of consumer credit for hearing care and other health care sectors, is introducing a new brand image, which includes a new logo, icon, and tagline “Making care possible…today.”

The company says that the new branding was developed with input from consumers, providers, and cardholders, and that it was “enhanced to retain the qualities of trust, strength, and dependability, while evolving to more accurately reflect their cardholders’ perception of the benefits the brand brings to their everyday lives,” according to the press release.

The company further said that surveys of patients who have used CareCredit identified the company as “accessible,” “empowering,” and “helpful.” Their input resulted in the new logo and icon, which was designed to be “visually uplifting and positive and in a tagline that clearly communicates the company’s core philosophy and focus: making it simple and easy for families to access the care they desire, when they desire it.”

“Our 25th anniversary provided us the opportunity to reach out to our providers and cardholders and ask why they chose to use CareCredit,” said Cindy Hearn, senior vice president, CareCredit. “Through this process, we gained a clear understanding of the experience they have with our brand, which benefits they valued most, and how our brand fits in their lives. We used this information to visually refine our brand, giving it a fresh and contemporary look that has already been extremely well-received.”

SOURCE: CareCredit