The Canadian Association of Speech-Language Pathologists and Audiologists (CASLPA), Ottawa, Ontario, has unveiled a new name, a new logo, and a new tagline as part of an extensive rebranding initiative. As of today, CASLPA is now Speech-Language and Audiology Canada (SAC – pronounced ESS-AY-SEE).
SAC is Canada’s national association representing Canadian communication health professionals — speech-language pathologists, audiologists and supportive personnel. According to SAC, 2014 is a historic year for the association, not only because of this rebranding project, but because this year marks SAC’s 50th anniversary.
It’s also the first time that the association is partnering with an international coalition to raise global awareness of communication health disorders. SAC is one of the founding partners of The International Communication Project 2014 (ICP), which launched last month. Visit www.communication2014.com to learn more.
“Although this year represents a time of change for the association, SAC remains true to many of the same values it established when it was founded in 1964,” says Judy Meintzer, SAC President, in a press statement. “We continue to be a member-driven organization that supports and promotes the professions we represent. Our rebranding project is about staying true to our association’s roots while also looking toward the future; it’s about being proactive.
“It’s vital that we are in the best position possible to respond to new issues, new challenges, and new opportunities in our ever-changing world,” continues Meintzer. “SAC’s new brand strengthens our role as the leading resource for communication health in Canada, as well as our position as passionate and effective advocates for communication health professionals.”
According to SAC, the new brand platform — everything from the new name and logo to the tagline, “Communicating care” — reflects SAC’s dedication to its members and to championing communication health. It also highlights the wide range of sectors in which SAC members work, including healthcare, education, research, and government.
“Our goal is to ensure that the Canadian public not only understands what speech-language pathologists, audiologists, and supportive personnel do, but also the value of the services they provide,” says Meintzer. “The positive impact that our members have on people’s lives must not be underestimated.”