Plymouth, Minn — Hearing aid manufacturer Unitron is engaging hearing health care professionals to spread the word that "hearing matters" with a social media initiative that asks hearing professionals to share their favorite sounds.

The “Favorite Sound” Web site invites hearing health care professionals to contribute to the program by uploading to the Favorite Sound Web site either a picture of themselves with a sign; a short written message; or a photo showcasing their favorite sound, for example, their baby’s laugh, or waves crashing.

“Unitron is not just a company that makes hearing instruments. We are a company inspired by the real life issues facing people with hearing loss, and united by the belief that hearing matters,” says Rodney Schutt, president and CEO, Unitron US, in a press release. “The ‘Favorite Sound’ program is a way for us to feature our partners, the everyday heroes who share our mission to address the concerns and aspirations of people facing hearing loss, and truly make a difference in their lives.”

Submissions will be compiled into a short impact movie for launch during May’s Speech and Hearing Month. For every submission of sound received, Unitron will give a financial contribution to the NEADS, a nationally recognized nonprofit organization established to provide guide dogs for deaf and disabled Americans. Read the submission rules here.

Unitron will also promote the "Favorite Sound" program within its booth at the upcoming AudiologyNOW! conference, taking place April 6-9 in Chicago. Visitors to the show can drop by Unitron’s booth and contribute their photo and favorite sound to the campaign.

SOURCE: Unitron