Somerset, NJ — Hearing care professionals attending the 2011 AAA conference in Chicago voted Oticon Inc’s “Empowering People” exhibit the Best in Show in the supersize category.

This is the third year in a row that Oticon has captured top honors in the supersize category. In addition to showcasing Oticon’s portfolio of hearing solutions, the 9,000-square-foot, double-decker exhibit included interactive multimedia stations focused on Oticon’s four key practice areas: audiology, technology, counseling and fitting and business support.

Perhaps the most visible and active display of the booth (and the show) was the “Pedal to Empower” stationary bicycle race. Hundreds of conference attendees took part in the virtual bike races in which three competitors raced against the clock and each other to earn donations from Oticon Inc for Lambs Farm, a Chicago-area residence for disabled adults.

The collective good will of the participating hearing care professionals tallied up to a $10,000 donation from Oticon that will empower Lambs Farm to continue year-round support and services for disabled residents.

“Our goal was to feature our newest solutions in a context that would also demonstrate to hearing care professionals that Oticon offers the tools and the know-how needed to help them meet their practice goals for 2011 and beyond,” said Oticon’s president, Peer Lauritsen.

In addition to sections highlighting Oticon’s products, Oticon staff were also on hand to demonstrate the company’s newest business tools, including Blueprint and MyOticon, designed to help practitioners transform their practices and retain the next generation of hearing device users.

Finally, in homage to the Chicago location, Oticon’s exhibit booth featured a Chicago-style pizza bar and a special Student Lounge where audiology students could relax and network with other students and Oticon staff.

SOURCE: Oticon