Summary: HearUSA announced the opening of a new hearing center in Keller, Texas, as part of its initiative to expand access to better hearing care.


  1. The new Keller location is part of HearUSA’s multi-year plan to establish “Hearing Centers of the Future” across the country, including existing centers in California, Florida, and Texas.
  2. The center offers prescription and over-the-counter hearing aids, complimentary hearing evaluations, and simulated hearing environments, all in a modern, client-centric design.
  3. HearUSA’s licensed hearing care professionals and client experience specialists provide personalized guidance and help clients maximize their insurance benefits for hearing aid purchases.

HearUSA announced the opening of a new hearing center in Keller, Texas, which is part of HearUSA’s initiative to expand access to better hearing care.

The new Keller location joins a growing network of existing HearUSA “Hearing Centers of the Future” in California, Florida, and Texas that are part of a multi-year plan to roll out new centers across the country, the company says.

“An estimated 48 million Americans are living with hearing loss, and they no longer have to,” HearUSA President Nick Mengerink says. “Major advances in technology, coupled with discrete device designs, the availability of over-the-counter hearing aids, as well as increased affordability, empowers everyone living with hearing loss to get the information they need to choose what fits their lifestyle.”

About the New Hearing Center

The new Keller center features an inviting and accessible environment where clients can explore prescription hearing aids from leading brands like Widex and Signia, as well as over-the-counter (OTC) hearing aid solutions from Sony. They can also receive a complimentary hearing evaluation, experience simulated hearing environments, and test various hearing aids with guidance from licensed hearing care professionals (HCPs).

HearUSA “Hearing Centers of the Future” are designed from the ground up to make accessing hearing care easier and more client-centric than ever before, the company says. All centers feature a new, modern design concept that is innovative, welcoming, and engaging, with open spaces and product displays. Key touchpoints include a welcome hub, solutions wall, as well as calming and professional consultation rooms.

Further reading: HearUSA Honored as a Top U.S. Hearing Aid Solutions Company

At the core of the center experience are HearUSA HCPs, who are equipped to help clients discover and understand the latest in innovative hearing aids and their various capabilities—like wireless connectivity to their smartphone, laptop, or tablet—that are necessary for their successful adoption, says HearUSA.

HCPs are joined by client experience specialists (CESs) who serve as the first point of client contact when they enter a center and help clients make the most of their insurance benefits when it’s time to make a purchase.

Photo: HearUSA