Hearing aid battery manufacturer Rayovac held its first virtual Rayovac Live USA event, the company announced. Held alongside the American Academy of Audiology (AAA) 2021 Virtual Conference, the Rayovac team hosted a program of talks, meetings, product innovations, and content downloads, from its interactive virtual stand.
The company created the online platform as a way to engage with its hearing industry partners, in response to the cancellation of physical trade shows and events due to COVID-19. It follows a first Rayovac Live, which was held virtually for the European market last October.
During the three-day event, guests joined talks from industry experts, including President of the Hearing Industries Association (HIA), Kate Carr, who explored the ‘Changing Landscape of Hearing Healthcare,’ including the increasing role of telehealth and collaborative awareness raising around hearing.
Visitors were also able to find out more about Rayovac’s latest hearing aid battery product innovation – Active Core Plus with Air Optimization Technology.
The technology is designed to deliver top performance for modern-day devices and is Rayovac’s latest innovation for size 312, which is now 10% longer lasting**. This improves both the reliability and performance of Active Core Plus, “ensuring that no other hearing aid battery lasts longer***.”
Now, the Rayovac team is pleased to announce that the full program of talks and content will remain available at www.rayovac.live throughout May.
Paula Brinson-Pyke, marketing director at Rayovac, said, “Our first Rayovac Live USA event was a huge success and it’s great that so many of our industry friends were able to join us. Although we weren’t able to meet up in person, Rayovac Live USA meant that everyone could enjoy an interactive experience from the comfort and safety of their homes.
“It was fantastic to showcase our latest Active Core Plus with Air Optimization Technology, which has made our best performing 312 battery even better. Our commitment to our customers extends beyond our batteries and we have our exclusive Pro Line Business Builder program, which provides our customers with the tools they need to stand out in a competitive marketplace.
“If you missed the event, the great news is that you can still catch up on all of the talks and take a look around our virtual stand, as it will be live for the coming weeks.”
During the event Rayovac shared insights into new research from a recent Energizer survey**** which found that over a third of hearing aid battery consumers are using more batteries now than they were before COVID-19. This was mainly due to more home-based activities and virtual communications, while 85% of hearing aid battery buyers report online purchasing as a new behavior since the pandemic.
Visitors to the Rayovac Live USA stand, are invited to download the full report with insights on consumer behaviors during the pandemic. You can also book a face-to-face consultation online with a member of the commercial team to find out how the Rayovac Pro Line business builder program can drive new patients to your practice and help grow profitability through hearing aid battery sales.
Active Core Plus with Air Optimization is now available to Pro Line and Extra customers across North America.
** vs previous RAYOVAC® size 312 design, based on ANSI/IEC average.
***Based on ANSI/IEC performance tests for sizes 10, 13, 312 (excludes size 675).
****Energizer Idea Lab | Consumer Report | Coronavirus impact on Consumer HAB Consumption | December 2020.