AudiologyNOW! attendees are invited to attend a special event hosted by The Hearing Review and brought to attendees courtesy of CareCredit that focuses on the patient journey to purchasing hearing aids. On the first day of the 2016 AAA Convention in Phoenix, Ariz, Wednesday, April 13 at 1:00 pm, CareCredit is sponsoring the symposium called “Aligning Pricing and Services with the Patient Path to Purchase.”


Karl Strom, chief editor, The Hearing Review

The patient journey is constantly changing in the hearing healthcare industry, and practice owners are more challenged than ever to accommodate an ever evolving consumer-driven purchasing environment. To help AudiologyNOW! attendees understand all the factors involved in consumer purchasing, the symposium from Hearing Review and CareCredit features “Path to Purchase” research, and a new pricing survey presented by Hearing Review Editor Karl Strom, who will also moderate a panel of experts from audiology, vision, and dentistry.

Wayne Staab, PhD

Wayne Staab, PhD

Wayne Staab, PhD, and other experts will discuss best-practices, business development, and how to take advantage of the sweeping changes taking place in hearing care and other healthcare industries, and will address issues of affordability, accessibility, and patient-centered personalized outcomes.

Attendees of this symposium will have a chance to ask questions, and will hear new information on the patient path to purchase, learn about pricing methodologies that are being used successfully within hearing care, and will learn to identify practice management techniques that translate well from dentistry and vision to work effectively in audiology.

Agenda for the “Path to Purchase” Symposium

1:00 – 1:20: Consumer Hearing Path to Purchase Research Path to Purchase, presented by Randy Baldwin, VP, Hearing and Vision, CareCredit. Uncover the path to purchase for practice owners and how to grow your business with financial understanding of patients. Randy Baldwin will deliver valuable business solutions that you can incorporate in your practice today.

1:20 – 1:40: Dispenser Pricing Research Survey Research, presented by Karl Strom, editor-in-chief of The Hearing Review.  Hear the complete industry results from the 2016 pricing survey of audiologists and hearing instrument specialists.

1:40 to 3:30: Panel discussion from practice owners in hearing, vision, and dentistry: How to Overcome Practice Challenges Panel Discussion with Practice Owners. Moderated by The Hearing Review Chief Editor Karl Strom. This discussion panel will cover challenges practice owners are facing now, and how each practice owner has overcome those challenges in their respective industry. Topics range from how to handle the baby boomer market to competing with big box retail. The panel will also answer audience questions.

3:30 – 4:00 : Reception with cocktails and light hors d’oeuvres.

AudiologyNOW! attendees can RSVP here to save a seat at the “Path to Purchase” Symposium

Wednesday, April 13 at 1:00 pm, in the Phoenix Convention Center West Building Room 102A


Image credits: Hearing Review; © Kasto80 |