GN announced that the Jabra Enhance Plus hearing enhancement earbuds are now available over the counter (OTC). This follows the US Food & Drug Administration’s (FDA) new regulation establishing an OTC hearing aid category, which is now in effect.

Jabra Enhance Plus hearing enhancement earbuds deliver “a 3-in-1 experience of hearing enhancement, music, and calls in a miniaturized true wireless form factor design, around half the size of Jabra’s smallest true wireless earbuds.” It includes “the call and music functionality that users expect from true wireless earbuds and provides hearing help for users in a miniaturized, discreet, and comfortable design.” Their small size helps them visually blend in during conversations, according to the company’s announcement. The earbuds can be individualized via a user’s smartphone through the Jabra Enhance app. The set-up experience can be completed in minutes and users will have access to convenient and simple controls to adjust volume and focus mode for any environment, according to GN.

“The new OTC hearing aid regulation represents a significant opportunity to improve hearing health for millions experiencing mild- to-moderate hearing loss,” said Calum MacDougall, SVP at Jabra. “We look forward to bringing the Jabra Enhance Plus to more consumers under the new OTC category and helping to improve people’s quality of life through the power of sound.” 

Jabra Enhance Plus has been selling through GN’s network of ReSound and Beltone hearing care partners and has succeeded in opening hearing health care to a new audience, according to the company. On average, Jabra Enhance Plus users are 18 years younger than users of GN’s prescription hearing aid range*.

As an OTC product, Jabra Enhance Plus can be bought as easily as a pair of headphones in Best Buy or online, but for those looking for more support, the nationwide network of Certified Jabra Enhance Centers (supplied by GN’s select Hearing Care Professional partners) is available to offer consultation and advice with the purchase.

Jabra Enhance Plus** is now available in stores and online at Best Buy and at, expanding current availability within ReSound and Beltone hearing care clinics. Learn more about the Jabra Enhance Plus at:

* Internal GN data from US market 

** Only compatible with iPhone devices 

Source: GN

Images: GN