The Veterans Administration (VA) has named Oticon Inc, Somerset, NJ, as an official supplier of hearing devices for the more than 5 million veterans who seek health care through the VA system, beginning on November 1.

“We are pleased to renew our partnership with the Veterans Administration,” said Oticon President Peer Lauritsen, in a statement released by the company. “We welcome the tremendous opportunity to again provide access to advanced technology hearing instruments to a very special population–serving the needs of people with hearing loss who have so generously served their country.” The new recognition of Oticon as an official VA supplier renews the company’s previous partnership with VA Health Care.

According to the Hearing Industries Association, the VA represents approximately 18% of the US market for hearing aids. The VA has experienced unit growth of more than 29% for the 3 months ending on June 30 when compared to the same period of 2008, says the statement.

Oticon’s range of in-the-ear, behind-the-ear, and receiver-in-the-ear advanced technology hearing devices offer enhanced ease of use, convenience, and energy efficiency, and with wireless hearing solutions, veterans can experience the benefits of connectivity for cell and landline phone use and improved TV/music appreciation, says the statement.

[Source: Oticon]