Sonic Innovations Inc, Salt Lake City, received a Best in Show award for its trade show booth at the recent AudiologyNOW! conference, based on attendees’ votes. The conference was held April 14 through 17 in San Diego, and was attended by nearly 7,000 hearing care professionals.

Sonic’s 30-foot by 30-foot booth featured interactive holographic screens, product displays, coffee and cold drink bars, an executive conference room, and an international conference room. A four-piece jazz band performed original song arrangements whose lyrics focused on Sonic’s products and features.

“I think the striking design of the booth combined with the strong musical and interactive elements really distinguished our exhibit from the competition. Since our award was determined by attendees’ votes, we obviously succeeded in providing our audience with something that was fun and memorable,” says Paul Wennerholm, president and COO of Sonic Innovations. “We were particularly pleased to use the booth and the AudiologyNOW! conference to unveil Endura, our new 12-channel super power behind-the-ear (BTE) hearing aid."

JDH Group, Ogden, Utah, working closely with Sonic’s marketing team, designed and built the booth. The company specializes in producing custom exhibit and event-marketing solutions.

Sonic’s Touch microRIC was recently the winner of the Best of Innovations Design and Engineering Award at the 2010 Consumer Electronics Show.

The AudiologyNOW! conference is organized by the American Academy of Audiology (AAA). The AAA Foundation is the world’s largest professional organization of, by, and for audiologists. The AudiologyNOW! conference is an annual event that offers educational content covering audiological research and a show floor featuring the latest technology in hearing care.

[Source: Sonic Innovations]