Micro-Tech Hearing Instruments, Eden Prairie, Minn, has developed a set of newspaper advertisements and a direct mailer to promote its new Radius series of hearing instruments in the consumer marketplace.

This collection of business-to-consumer marketing collateral blends general educational hearing health messages with the benefits of Radius hearing instruments. Available in a range of formats, these newspaper ads and the direct mailer are proven tools for practice building technology promotion and patient education.

The Radius series of hearing instruments includes the Radius 4, 8, and 12, and are available in behind-the-ear, in-the-ear, in-the-canal, and completely-in-the-canal models.