Summary:
Listen Technologies and Ampetronic have joined the Hearing Loss Association of America (HLAA) as Hear For Life partners, supporting accessibility through advanced assistive listening technologies and sponsorship of key HLAA events including the HLAA 2025 Convention and Walk4Hearing.

Key Takeaways:

  1. Convention Support and Technology Showcase: As HLAA Hear For Life partners, Ampetronic | Listen Technologies will sponsor the 2025 HLAA Convention and provide hearing loop and Auracast systems to improve audio accessibility.
  2. Auracast Innovation: The companies are promoting Auracast broadcast audio Bluetooth technology through their Auri system to transform public audio access for people with hearing loss.
  3. Community and Advocacy Engagement: Their partnership also extends to supporting HLAA’s Walk4Hearing events, which raise awareness, foster community, and advocate for hearing health nationwide.

Listen Technologies, a provider of advanced wireless listening solutions, and Ampetronic, a known globally for its hearing loop systems, announced that they are a now Hearing Loss Association of America (HLAA) Hear For Life partner.

Listen Technologies and Ampetronic are strategic partners under the Allvida umbrella, with aligned operations, leadership, and resources. As an HLAA Hear For Life partner, they will sponsor the 40th annual HLAA Convention. Ampetronic | Listen Technologies will also provide assistive listening systems at the HLAA 2025 Convention to increase access to clear audio and raise awareness of new assistive listening technologies.

HLAA and Ampetronic | Listen Technologies Highlight Assistive Listening Technologies  

HLAA aims to build a hearing health movement empowering millions of people with, and at risk of, hearing loss to thrive through education, advocacy, and a nationwide network of support. The HLAA Convention is an annual communication-accessible conference designed to support hundreds of people with hearing loss from all walks of life around the United States. The HLAA 2025 Convention will take place June 11-14, 2025, in Indianapolis.

Ampetronic | Listen Technologies, with installation partner Thunder Hearing & Sound, will provide hearing loop and Auracast broadcast audio-based assistive listening systems at the HLAA 2025 Convention to increase attendees’ access to high-quality venue audio. Assistive listening systems help overcome background noise and poor acoustics in public spaces that can make it difficult for hearing aid users to understand speech.

“HLAA is grateful for Ampetronic | Listen Technologies’ partnership and commitment to offer technologies and solutions that support the needs of people with hearing loss and enhance the listening experience for everyone,” says HLAA Executive Director Barbara Kelley. “The HLAA 2025 Convention is the perfect place for people to see and test new technology in a supportive and empowering environment where they can learn, connect with others, and share their experiences to help them live well with hearing loss.” 

Auracast Changing Hearing Assistance Delivery in Public Spaces

Auracast broadcast audio is a new Bluetooth capability that enables an audio transmitter to broadcast to unlimited compatible receivers in public spaces, including theaters, performing arts centers, arenas, houses of worship, transit stations, and higher education environments.

Ampetronic | Listen Technologies developed Auri, a complete, installed Auracast broadcast audio-based assistive listening system, so venues and end-users can benefit from this latest technology. The companies previewed Auri at the HLAA 2024 Convention and began shipping the solution in early 2025. Ampetronic | Listen Technologies aim to introduce more HLAA members and convention attendees to Auracast broadcast audio and increase awareness of this new way to connect to high-quality audio in public spaces.

Advocating for Accessibility in Public Venues

Julian Pieters, chief strategy officer at Ampetronic | Listen Technologies, will join Henry Wong from Bluetooth SIG and Ann Thomas from HLAA in a presentation, titled “Empowering inclusion: Advocating for audio accessibility with Auracast broadcast audio and other assistive listening systems in public spaces,” at the HLAA Convention on June 12, 2025, from 9:30 AM to 10:45 AM.

“There are exciting, transformative assistive listening technologies and systems available that can help people with hearing loss hear audio more clearly in common areas,” says Pieters. “We are honored to partner with HLAA, a tireless advocate for individuals and their families impacted by hearing loss, to raise awareness of these technologies and systems, demonstrate how to access them, and encourage people to ask for and utilize them in the venues they visit. We also want to support hearing care professionals with information so they can help their patients utilize assistive listening systems to complement and support their hearing aids for an optimal listening experience.”

Walk4Hearing Events Empower Individuals with Hearing Loss

As a Hear For Life partner, Ampetronic | Listen Technologies will sponsor the HLAA’s Walk4Hearing initiative. This powerful movement aims to break down barriers and empower individuals with hearing loss. Annual Walks in 20 cities throughout the United States bring teams of family, friends, and advocates together to raise funds for hearing health while fostering support and connection.

“Walk4Hearing events provide meaningful moments of connection and support to people impacted by hearing loss. These events highlight the prevalence of hearing loss and the importance of advocacy and education about hearing health and hearing assistance,” says Pieters.

More information about HLAA, the HLAA 2025 Convention, and Walk4Hearing events is available at https://www.hearingloss.org/.