Signia announced a video series exposing the lost opportunities and connections caused by waiting too long to address hearing loss. The “It’s Your Choice” video series follows three individuals on their emotional journeys back to hearing.

The average person waits nearly seven years from the onset of hearing loss until they seek help. Not only does this delay enjoyment of better hearing, but it also exposes them to a variety of health risks and challenges in their everyday lives. Nearly 48 million people are affected by hearing loss in the US today, according to the Hearing Loss Association of America (HLAA).

Signia reports that the project was designed to raise awareness of hearing loss and the risks associated with waiting to address it, and show how fulfilling life can be once someone chooses to get hearing aids.

A nationwide search was conducted to find three individuals with hearing loss who had not yet taken the necessary steps to address their condition. Those selected received hearing tests, expert diagnoses, and a pair of hearing aids matched to their specific needs. The “It’s Your Choice” video series captures each of these emotional stories. The complete series is available today for viewing at:

Introducing the Winners

Harvey Patterson lives in the Los Angeles area with his wife, daughter, and two grandchildren. Patterson has had a lifelong love of all things mechanical, working as a machine tool designer and enjoying a hobby as a NASCAR pit mechanic. Unfortunately, Patterson’s lifetime exposure to loud sounds took a significant toll on his hearing. When diminished hearing caused him to misunderstand his grandson, leading Patterson to miss an important cross-country meet, he knew he had to take action.

Memphis resident Danyell Schendel lost nearly all hearing in her right ear after a bout with meningitis as a toddler. During childhood, Schendel developed a sense of shame about being different and kept her hearing loss a secret from all but her closest friends.

Robert Seidler is a filmmaker based in Sopchoppy, Fla (near Tallahassee). Seidler is also an avid cyclist for whom cycling creates a special “Zen-like“ environment where he can discuss projects with clients and talk about life’s important issues with his friends and family. As Robert’s hearing declined, this special environment became silent, and he became increasingly depressed and withdrawn.

Source: Signia